Finding a name for a Janesville hockey team
Nicknames

Janesville Jays
Concept: With the local co-op high school team named the Bluebirds, it’s only appropriate that a junior team take on the image of an even nastier bird. You also get the added benefit of alliteration.
Theme song: “Freebird.”

Janesville Fighting 99
Concept: Nickname honors the 99 Janesville men stationed in the Philippines during World War II with Company A of the 192nd Tank Battalion. The battalion was forced to surrender and then march 75 miles to a POW camp where the men spent the next three years. By the end of the war, 64 of the 99 had died. Coincidentally, 99 just happens to be the most famous number in hockey.
Theme song: “Colonel Bogey March” from the movie “Bridge on the River Kwai.”

Janesville Ice Rage
Concept: Because the lush Rock County farmland was created during the ice age, this nickname is a play on words.
Theme song: “Cold as Ice.”

Janesville Rockers
Concept: Nickname attracts younger demographic and plays off Rock County. The video game “Guitar Hero” has turned millions into wannabe rock stars.
Theme song: “Let’s Get Rocked.”

Janesville Ice Bison
Concept: Janesville did have a famous white buffalo named Miracle. The animal attracted thousands of visitors to the city.
Theme song: “Great White Buffalo.”
Reader poll
What’s in a name?
Janesville could learn the answer to that question in the next few weeks if the city council approves the $200,000 renovation plan for the Janesville Ice Skating Center. The upgrade, if approved at tonight’s meeting, would pave the way for the city to land an expansion franchise in the North American Hockey League.
An expansion franchise would need a nickname, of course.
“I think it’s important for the community to have ownership in the team,” said Bill McCoshen, head of the group seeking to bring junior hockey to the city. “I want it (selecting a nickname) to be a fun process.
“Janesville needs something to put its arms around.”
McCoshen hinted that he and his ownership group have a few ideas. He also said the team would most likely hold a communitywide contest to come up with a nickname.
So what kind of a name will we be asked to embrace? If you surf the Internet and look at the nicknames of college, high school, professional and minor league sports teams, you’ll discover that almost anything is fair game.
During the 1980s and 1990s, a wave of creativity swept through minor league baseball as franchises abandoned the names of their parent clubs, choosing to market offbeat nicknames like the Beloit Snappers or Lansing Lugnuts. Nicknames can be anything from birds to mammals to myths to weather formations.
Some sports franchises went so far as to name their teams after corporate entities. The now-defunct New Jersey Red Dogs of the Arena Football League were named after a beer (remember the pooch with Tommy Lee Jones’ voice in the commercials?). The AFL also gave us the Miami Hooters. And the CBA once had a team in Albany, N.Y., called the Capital Region Pontiacs.
Silly has actually become acceptable. How else can you explain the Montgomery (Ala.) Biscuits of the Double A Southern League? Or the UC-Santa Barbara Banana Slugs? That’s a long way from the mid-1850s when a group of New York businessmen formed the Knickerbocker Baseball Club.
“We like to have the community and the ownership groups work together in the naming process,” said Mark Frankenfeld, NAHL commissioner. “We’ll insert common sense in terms of colors, what jersey schemes are being utilized, what’s important to the town.
“We even have an arts department that would take a concept and give teams several ideas to choose from. The logo and the colors are all part of marketing the product. If it’s goofy, we’ll adjust it. We want the community to back and accept it.”
Teams in the NAHL have nicknames ranging from the obvious (Alaska Avalanche, St. Louis Junior Blues) to the more creative (Mohoning Valley Phantoms, Owatonna Express).
Selecting a name and colors is an important first step for any franchise.
“You don’t want anything offensive to people or groups,” said George Spelius, president of the Midwest League. “Team owners have to go with what they think is right. You roll the dice on that sometimes.
“There are some real clever names out there. We’re fortunate in the Midwest League to have quite a few of the marks that are pretty good. They’ve all done quite well and have survived.”
A financial incentive adds to the importance of the naming process.
“You’re going to have your honeymoon period where you sell a lot of merchandise,” Spelius said.
There’s nothing like a quick infusion of cash for a new franchise, especially when the NAHL requires expansion teams to pay a $200,000 entry fee.
McCoshen said his group will act quickly if the city decides to renovate the Janesville Ice Skating Center.
“I’ve been keeping in touch with the league,” McCoshen said of the expansion process. “They know where we’re at. We’re not going to leave the city hanging. We’ll be making a decision within 10 days (of the vote). There seems to be a lot of support in the local hockey community.”

May 15, 2009 at 2:26 a.m.
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How about the Janesville Bellyachers. I think that represents the people.
May 6, 2009 at 8:52 p.m.
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How about THE TAXPAYER REVOLT (on ice)!
By all means, Mr. McCoshen, please find another venue and save us all a lot of money, time, and disappointment.
This won't end until we dump MILLIONS in that ice shanty -- more seating, more parking, more ice, better locker rooms. The list is endless, and any way you freeze it, it will NEVER attract more business and jobs to Janesville. Have the Snappers turned around Beloit?
I hope I'm wrong, and that after this turkey gets shoved down our collective throats one costly repair/refurb after the other for the next five years, it's a great success instead of just an ego trip for the few associated with it and an incredible waste of money that taxpayers don't (and won't) have.
Here's a though, before we waste millions, go in with the county and build a new FAIRGROUND that includes a functional ice arena venue, event space, parking, speedway -- whatever, but PLAN IT, don't piecemeal us to death!
I bet if we name it the KEN HENDRICKS MEMORIAL PARK COMPLES we might even get some outside funding as well...
May 6, 2009 at 8:23 p.m.
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Geez, those names SUCK!!!!! Did someone go out and tie one on and write those down on a bar napkin after 10 drinks?
The logos look pretty good. Particularly the Jays logo.
Why not a REAL hockey team name like the North Stars, Fighting Saints, Wolves, ect.?
I have not read the comments so don't know the history behind these names, but really...what the hell were you thinking?
If I HAD to pick one of those, I would definetly go with the Jays. The logo is GREAT!
Ed Stettin
Janesville, WI
Feb 26, 2009 at 12:59 a.m.
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your safest bet for a name is the janesville hockey team, because we will have another meeting because somebody will be offended by the team name that was chosen. and what a waste of money.
Feb 24, 2009 at 4:06 p.m.
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If this is the best our city can come up with, then we are in deeper _____ then I thought we were. We need something to wrap our arms around? How about a job. It bothers me that our council keeps getting tied up with bike tunnels, skate parks, children's museums, and hockey teams when unemployment in the area is sky high and taxes keep going up. How about the Janesville Male Donkeys? Think about it.
Feb 24, 2009 at 3:42 p.m.
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PanamaRed,
You missed the point. It's not the responsibility of the City Council to start a hockey team. It's not a common good.
Feb 24, 2009 at 1:43 p.m.
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the reason traxler park was shut down is because the jaycees had a mud volleyball tournament there and they never cleaned up the mess!!! traxler park was always busy until they took away the box. remember they also had broomball being played down there.
Feb 24, 2009 at 1:27 p.m.
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My tax money is spent on things I don't agree with either, Dr. Talk. Like an illegal war in Iraq, or a bailout for banks that hand out million dollar bonuses just to name a couple. We pay taxes with the idea that those we elect to spend it will do so wisely, for the general benefit of all. While YOU may not see the value, MANY others do and the city WILL be better off with improvements to the Ice Arena.
Feb 24, 2009 at 10:34 a.m.
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Whatever they name it, they've done it without taxpayer support! I think this is so stupid! We have so many other needs in this community with all the layoffs and such. Council can't we spend money wisely! Who is going to be able to afford to go to these games when no one has any money? We can barely afford the taxes already put on us!!!I agrre with the name ripp offs!
Feb 24, 2009 at 7:15 a.m.
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The council asked some very good questions of McCoshen and brought up concerns that needed to be addressed badly. It was a good meeting. Mr. McCoshen repeatedly referring to the Ice Arena as an "Old Barn" during his Q&A time at the podium and reminded the council that at least two other up-to-date area facilities are interested in having them if Janesville won't. This leaves some wondering "Why Janesville?" if other area rinks that are better, are chomping at the bit to have them. Just my opinion, but McCoshen seemed a bit irritated at giving consideration to the other user groups stating that while listening to the content of their views he hadn't heard how the team could possibly hurt them ("them" being the user groups) Councilman Rashkin also seemed irritated by the delay in action and the consideration being given to the user groups. I may be mistaken, but Rashkin seemed more interested in if they were going to approve the money to make the improvements necessary to allow this team to be here, rather than a "lets do it right" approach. The Council was VERY on the ball and asked for numbers and facts in writing and pointed out that the improvements made to the ice arena need to be useful to everyone if the team leaves or doesn't make it due to the economy. They also addressed the fact that the freon system itself is old and will probably need replacing in maybe 3 years or less. Another possible 1.5 million dollar improvement.
Feb 24, 2009 at 1:08 a.m.
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shadw5- thank you very much, I could not make the meeting tonight and I wish I could have but sounds like very good things happened and what you have "forwarded" us about the upgrades is what a few of us have been saying since the beginning. The Janesville Ice arena needs upgrades and the junior hockey team could actually save you whiners a couple of bones in the future. thanks again
Feb 23, 2009 at 11:28 p.m.
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I do not know if you attended the council meeting but some very good progress was made that addresses many of the objections, Mine included and in the next few weeks further meetings will happen that I highly recommend all interested parties take part in. the $200K is a cap, actual cost is lower but that money will save us a huge amount in the next 5 years regardless if the hockey team is here or not. There will be extra costs as pertaining to the parking but I can assure you that our council members are very much on the ball here as to protecting your tax dollars from abuse. It was a very good meeting.
Feb 23, 2009 at 11:09 p.m.
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How about using the $200K to subsidize the schools that are losing students who leave Janesville with their parents, to go seek employment elsewhere? Which brainiacs on the City Council are for this nonsense? Why are we being asked to subsidize a private entity for $200K?
Feb 23, 2009 at 10:40 p.m.
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IRON BRIGADE tough as Iron and never gives up. Great Local and National History to the name. Song "Cotton Eye Joe by Rednex" Great job City council now we all can play. Now it will become an exciting venture as long as our locals are given voice in the planning this will work, but there are still Extra costs (parking) that needs to be addressed and the Beer area needs to be done in a manner that does not pose a risk to the kids.
Feb 23, 2009 at 9:53 p.m.
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Wow, I am surprised. Thanks for the update, itsybitsyspyer.
Feb 23, 2009 at 9:37 p.m.
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FYI-The City Council just voted to table the proposal with the WHP for 2 to possibly 4 weeks so that issues about the proposal can be resolved. Ice Arena user groups are asking to be involved and allowed to contribute their thoughts and ideas to this project. Most of the council was very receptive to the concerns brought in by the user groups. One of the council members acknowledged the user groups as the ones who have been volunteering and contributing to this rink for years and that to lose the user groups would not be a good thing for the future of the rink.
Feb 23, 2009 at 6:39 p.m.
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I have some possible names:
Greedy Puckers (named after the ownership)
The Swillers (named after drinking fans)
The Heavy Levies (named after all taxpayers)
The Subsidy (named after all taxpayers)
Janesville Fools (named after the city council)
Feb 23, 2009 at 5:32 p.m.
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This city is actually going to gamble with the tax payers money on a Hockey Team? If any council member has any ties to this deal other than just city business, they need to recluse themselves from the vote. In the interest of fair ethical and equal representation of the general population.
Feb 23, 2009 at 5:09 p.m.
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maybe youll want to APPROVE it first.
getting the cart before the horse again I see.
First lets spend $29,000 then MAYBE approve the idea. how about you knew it was going to cost about $200,000. GET it approved first then hire architects!!!!!!!!!!!
Feb 23, 2009 at 4:27 p.m.
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How about "ICED CITIZENS" because isn't that what the city is trying to do the property owners of janesville. To think that they need to invest our money into something so inapropriate at this time of bad economy and job loses. Come-on council members wakeup or get your heads out of the tiolet and look at the reality of things. You weren't elected in to find ways to abuse our tax dollars, and most of all without our consent.
Feb 23, 2009 at 4:23 p.m.
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I could care less either way, but always enjoy a little humor. You could have a corporate sponsor for a team name. Based on businesses with profits, what about pawn shops. The could be the Janesville Hocks.
Feb 23, 2009 at 4:17 p.m.
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Synergy08: Ya , right have a good day
Feb 23, 2009 at 4:13 p.m.
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Yes spacejam they do, they always know before you do.
Feb 23, 2009 at 4:05 p.m.
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how 'bout the "MILLER ICE 'MARAUDERS'" THAT OUGHT TO GET BEER IN THERE.
Feb 23, 2009 at 4:02 p.m.
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This is all a little premature don't you think? This has not been decided yet! Does the Gazette know something we don't?
Feb 23, 2009 at 3:57 p.m.
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By the way, Thank you volunteers for your supporting Traxler Park ice-skating!
Feb 23, 2009 at 3:54 p.m.
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It's a good thing they did buy it cause the city got rid of Traxler park Skating! remember back in the early 80"s. Please can someone tell me why you think the city got rid of that? Was it lack of money or lack of interest?
Feb 23, 2009 at 3:52 p.m.
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Ice Bison is pretty good. How about the Rock County Flood?
Feb 23, 2009 at 3:47 p.m.
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Please tell me that Icehouse is not the only beer that will be sold at the games? That is a rumor I heard earlier today.
Feb 23, 2009 at 3:45 p.m.
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Call it what you will, but without tax payer money!
Feb 23, 2009 at 3:37 p.m.
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they use your tax dollors without your consent everyday. better to have something enjoyable to watch than look at an old building by the river which was bought without your consent.
Feb 23, 2009 at 3:32 p.m.
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The Ice Bison....I love it!!!
Feb 23, 2009 at 3:31 p.m.
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PanamaRed,
I wholeheartedly believe in "it is better to have tried and failed than never to have tried at all." Just don't do it with my tax dollars, especially without my consent.
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I think you should try something. See if you can borrow money to buy a Junior A hockey team. If you can't, or anybody else can't, then Janesville tax payers shouldn't either.
Feb 23, 2009 at 3:26 p.m.
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WHP Rippers (for ripping off the taxpayers) or Janesville Juicers (for the beer sales).
Feb 23, 2009 at 3:02 p.m.
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How about the Janesville "Numbskulls" for all the naysayers who don't have a clue as to the potential stream of revenue a Junior "A" team could bring to this community. "It is better to try and fail than never to have tried at all." I'm sure some of you have heard that saying. For the price of a movie you could take your family to watch an exciting and entertaining game that could even involve local talent. For those who oppose the Junior A team, get out of the way while others who care about this community get on with the business of adding a reasonably priced, family orientated form of entertainment that certainly would be a valuable asset to the Janesville area. The full potential of the Janesville Ice Arena has not realized over the past 30 years. It is time its true value is not only recognized but put to use.
Feb 23, 2009 at 2:11 p.m.
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Please don't name the team after any defunct Janesville businesses.
Feb 23, 2009 at 1:55 p.m.
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Janesville Arrows, as in Parker Arrow.
Feb 23, 2009 at 1:49 p.m.
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How about: The Insolvent
Feb 23, 2009 at 1:34 p.m.
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this is one of the most retarded ideas i have ever heard. after living in janesville for so long, it hurts to know that we are trying to "hold our selfs together" after GM left. stop crying and having people feel petty for you, stand up, brush off your shoulders and keep on keeping on, lets be real, hockey wont change anything!
Feb 23, 2009 at 1:29 p.m.
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Ok really? does Janesville need another location for people to drink at? Have you seen the number of DUI's in Rock County lately? It's sad. I don't think another drinking establishment is the answer.
Feb 23, 2009 at 1:12 p.m.
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how about Levitt's Folly
Feb 23, 2009 at 1:06 p.m.
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Dr. Talk, too hilarious!! The Tax Burden gets my vote. Tee Hee...
Feb 23, 2009 at 1:06 p.m.
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YOU GUYS ALL SAY THE SAME THING... FORGET IT AND GO ON...WHO CARE IF IT MAKES MONEY OR NOT, WHO CARES IF LIL JOHNNY MISSES OUT ON PLAYING OR NOT.. WHO CARES IF IT... I don't see any of you with viable ideas to decrease the city's fianacial woes, nor improve the economy, all I see is a few people (yes this means you!!!) complain all the time, "What can I do to stop this???" not what can I do to help??!!...
Here is a novel idea.... Hold YOUR own public meeting (all it take is for you o get off your butts and get a permit to do so.. get a room reserved, send out flyers , get radio ads, place notices in papers, go door to door,, If you put this much work into complaining on a BLOG in a local newspaper (that I may add.... YOU ALL HATE! ! ! ) may you should do something about it..A LITLE TIME AND EFFORT CAN GO A LONG WAY... YOU JUST NEED TO WORK A LITTLE...BRING ON SOME HOCKEY
Feb 23, 2009 at 12:29 p.m.
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sure, make it look like a community event even though the vast majority of the community is against it. put the idea on a ballot and then if it passes, have the community "pick" a name. anyway, i see where some have already been picked for us since there isn't a space for "others" on the gazette opinion poll. of course, the reason it won't make it to a referendum, it would get killed. and, since does the city council do anything that the taxpayers want?
Feb 23, 2009 at 12:01 p.m.
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Come on, you can debate whether having a minor league sports franchise in Janesville is feasible, etc in countless of other articles and blogs. This is an interesting idea on what to call a Janesville centric sports franchise.
Feb 23, 2009 at 11:46 a.m.
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How about: "The Tax Burden"
Feb 23, 2009 at 11:34 a.m.
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If the city council approves this, This is what I'd name the team: The $400,000 Mistake. ($200,000 for renovations + $200,000 NAHL expansion fee)
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But if a private individual or company invested their own money in a hockey team, they could name them whatever they want.
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