Is home economics in the basement?
Podcast Episode
New and existing homes aren't moving like they used to in the Janesville area. Kyle Geissler reports.
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JANESVILLE Local real estate agents and homebuilders are hopeful 2008 was a year they soon can forget.
Janesville residential construction in 2008 hit a low not seen since the early 1980s, and sales of existing homes dropped as well.
Residential construction
In 2007, the city issued 220 building permits for single-family, two-family and multi-family buildings.
At the time, the 2007 mark was considerably below the 10-year rolling average of 268 permits and represented the lowest level of residential activity in 10 years.
Then the calendar flipped to 2008 and the floor fell out of the local homebuilding market.
Last year, the city issued just 91 permits, and nearly 80 percent were issued in the first six months of the year, according to the city's community development department.
In November and December, the city didn't issue a single residential building permit.
Blame it on the economy, said Todd Bogner, the new president of the South Central Wisconsin Builders Association.
"My take on it is that the media doesn't help either," said Bogner of Bogner Construction in Janesville. "When people are constantly watching the news about the economy, they don't feel like it's a great time to do something.
"If they're on the fence, they don't do anything."
But Bogner said it's a buyers' market, particularly with interest rates approaching record lows and gas prices back to a reasonable level.
"We've all been through periods like this when later you look back and recognize that you missed a great time to buy," he said. "If you're sitting on the fence waiting for things to bottom out, you'll miss the tide."
Still, Bogner expects 2009 building numbers will be similar to 2008 and possibly even worse.
People who don't want to build a new home or move to an existing one might instead turn to remodeling.
Significant remodeling projects require building permits, and with the big drop-off in permits in 2008, it doesn't appear homeowners opted for remodeling last year, either, at least through the official building permit process.
"I expect to see remodeling and renovation pick up this year," Bogner said. "Those people who haven't been affected by a job loss or some other situation will probably tend to stay in their houses and renovate."
Last year also was a difficult one for commercial building projects, said Gale Price, the city's manager of Building and Development Services.
The city was involved in 28 commercial building projects in 2008. The most significant in terms of property value and size probably was the planned office complex at Woodman's, Price said.
"A number of those haven't gone through yet because of financing or other issues," he said.
While the slowing economy certainly affected last year's commercial building activity, the level of commercial construction in 2007 would have been difficult to match.
"It was competing with 2007, which was a really good year," Price said. "We had two major high school additions start, as well as the development of the new Menards, the old Walmart site and Jeff Helgesen's 250,000-square-foot building on the south side."
Existing home sales
Consumers and developers weren't building new homes in 2008, and the pace of existing home sales in Janesville was only slightly better.
Last year, 644 homes changed hands in Janesville. That's similar to 1990, when 652 houses were sold.
But few people—other than real estate agents—are all that concerned with the number of homes sold.
There's much more interest in total sales volume and the average sales price of homes sold.
Last year's 654 sales generated $85.4 million, a volume that most closely compares to 2001, when 757 homes sold for a total of $86.8 million.
Since at least 1998, the average sales price of Janesville homes has been increasing.
That is until last year, when the average price of a home sold in Janesville was $130,702, a drop of 9 percent from 2007.
"The prices reflect what's happening with the local, state and national economies," said Verna Saladino, president of the Rock-Green Realtors Association. "Everyone needs to understand that prices are already low, and low-balling offers won't work.
"It's not just Janesville and our job losses here. Rock County in general is hurting and so is the state and nation."
Saladino said the National Association of Realtors expects a rebound by the middle of the year.
Locally, she's seeing some buyer interest and expects that to grow if credit markets loosen.
"The thing about Janesville is that it's still so affordable," she said. "With the lower gas prices, we're starting to see interest, again, from people in Madison.
"It's going to be tough for a while with the loss of General Motors. But as the state and national markets improve, Rock County will rebound."
Until that time, she said, the local market likely will languish.
The drop in home sales resulted last year in local the Realtors association losing 19 percent of its membership.
"This is a very expensive business to be in if you're not making any money," Saladino said.

Jan 23, 2009 at 3:10 a.m.
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If a house is already in foreclosure, why wouldn't you lowball the price? The bank will cut their loses and move on. Realtors will of course tell you that is not a good strategy because it effects their commission. If a house is been forclosed for $95,000 and the bank is stuck (unless they had PMI), or somebody is stuck with the house, and nobody is buying it month after month, if you had a offer of $80,000, why wouldn't you cut your loss and take it now? A bird in the hand is better than two in the bush.
Jan 22, 2009 at 9:11 p.m.
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It's hilarious that a realtor would say "the prices reflect what's happening...". A house is only worth what someone is willing to pay for it. If a house hasn't sold in six months (and there a lot of those out there), then obviously the price doesn't "reflect what's happening".
"Saladino said the National Association of Realtors expects a rebound by the middle of the year."
Of course they do. 'Buy now, before it's too late!' What data supports a mid-year rebound?
Jan 22, 2009 at 9:04 p.m.
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"...That is how a lowball offer could hurt people."
Your scenario doesn't hold water. Banks will not allow you to sell your home for less than you owe. When they do, it's a short sale to avoid foreclosure. If someone is "forced" to take the low ball offer, they were going to file bankruptcy anyway. Bank fees aren't going to offset the savings from a low ball offer. Again, if accepted, the low ball offer only hurts the realtor. If not accepted, the realtor probably sees it as a waste of their time. Either way, it's a buyers market.
Jan 22, 2009 at 7:44 p.m.
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I sometimes wonder what planet realtors live on. People will continue to lowball offers simply because there are some people desperate enough to take it. Sure it's a "great" time to buy a house if your fico is through the roof, have 20% in cash for a downpayment and have a stable job. Ummm, have they seen the news? We have the worst economy in the entire state of WI, northern Illinois is desolate for jobs as well, and has been for years. GM is running out of money, so who knows what will happen to the large population of retirees we have here. Will some folks with the cash remodel or landscape? Sure, but I wouldn't hold your breath the the avalanche of business. While the economy will turn eventually, for residents here it's going to take a LOT longer.
Jan 22, 2009 at 6:45 p.m.
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Better buy a house now if you can before high inflation sets in, and interest rates skyrocket. The Feds have increased the money supply by around 70% since October with barely no increase in goods, or population. We're just starting to see the trickle down effect of this hidden tax on the people.
Jan 22, 2009 at 6:15 p.m.
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Zoom -Lets say that someone owes the bank $65,000. They try to sell their house for $70,000. Someone offers to buy it for $30,000 - $50,000. Are they to take the offer because something is better than nothing? Lets say they take the $50,000 offer. Pay that money to the bank. They don't have the money to finish paying the bank and have no choice than to file bankruptcy. Now the bank will not get their money. How do you think the bank will get thier money back? They will raise their bank fees and we will be the ones paying, because why " how could a lowball offer hurt." That is how a lowball offer could hurt people.
Jan 22, 2009 at 5:40 p.m.
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Zoom, you hit the nail right on the head there!!! Of course the realators want to keep up the grossly over inflated prices. They have been living in fat cat city for a long time.
Jan 22, 2009 at 1:19 p.m.
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"Everyone needs to understand that prices are already low, and low-balling offers won't work."
Of course, that's coming from a realtor. Considering the supply of homes to choose from, I'm wondering how a low ball offer would hurt, except for the realtor's commission.
Jan 22, 2009 at 12:42 p.m.
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Mr Leute:
It would be fascinating to have a follow-on article where you interview builders about the renovation and building-addition market in this area. You noted that the number of permits of that had decreased, but was it mainly the smaller projects, or bigger ones? When people can’t afford to trade up, renovating starts looking a lot better. Are builders trying to move in that direction and market their abilities? I haven’t noticed much advertising along those lines from the traditional new house builders. Are they missing out on an opportunity?
Jan 22, 2009 at 11:05 a.m.
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Housing prices in Rock County peaked in Q3 2006, and had fallen about 7% by Q3 2008. No telling what the Q4 numbers will be, but if the rest of the country is any guide, they'll be dismal.
http://www.wra.org/Consumer_Resources/ab...
Jan 22, 2009 at 9:52 a.m.
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Anyone that's had their home reassessed in the last year, knows that property values have dropped at an alarming rate.
Jan 22, 2009 at 9:34 a.m.
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But yet the city says property values haven't changed. They will up our property taxes. In an earlier article they said the market in Janesville was fine. Look again.
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