Beer sales at ice rink up for discussion
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JANESVILLE A decision to allow beer sales at the Janesville Ice Skating Center was so controversial that it’s no surprise that advertising the beer would elicit more city council discussion.
The council voted 4-3 in April to allow beer sales during Jets hockey games. The council earlier in spring OK’d a contract with Wisconsin Hockey Partners that gives the city the final say on any advertising. Wisconsin Hockey Partners owns the Jets, a Junior A hockey team.
City Manager Eric Levitt told council members in a recent memo that he allowed the Jets to put up four signs that advertise Miller beer products. Levitt said he had reviewed the tape of the council discussion before the vote before he made a decision.
That night, council member Kathy Voskuil was the only member to express caution about advertising, saying she didn’t want beer signs “plastered” all over the facility.
But that was not part of the final motion and is not in the contract, Levitt said.
“Based on one person’s comments, I can’t create intent,” he added.
Levitt did not authorize a request from Wisconsin Hockey Partners to put a Miller logo under the ice.
Council members Frank Perrotto and George Brunner have asked the council to review Levitt’s decisions.
The council could, for instance, require Wisconsin Hockey Partners to remove or cover the signs between Jets games. And, it could authorize the in-ice beer logo.
“I just felt it was probably more appropriate to discuss it,” Brunner said.
Both Perotto and Brunner said they didn’t mind the advertising during the Jets games.
“I felt that perhaps during open skate or skate lessons or high school games, it is inappropriate for the beer signs to be on display,” Brunner said.
He said he also agreed with the decision to deny the in-ice ad.
Perrotto said: “I already authorized the sale of alcohol at the arena. I don’t see any purpose at all for making it so glaring, so permanent, so children—everyone—have to look at these signs every day at the ice arena.
“If they’re going to just be up for the game and then come down, I wouldn’t have a problem with that.”
ON THE AGENDA
The Janesville City Council will meet at 7 p.m. Monday in City Hall, 18 N. Jackson St. It also will meet in a study session at 5 p.m. to discuss major projects it plans to borrow money for in 2009. A public listening session regularly held before the first council meeting of the month is canceled. Items on the council agenda include:
--Discussion and possible action on a request from the Janesville Youth Hockey Club Building Committee for money from the city to help build a new ice rink.
--Authorization to apply for a grant to build a 25,000-square-foot multi-tenant incubator building for businesses to be built in an industrial TIF district. The budget would be $1.5 million—75 percent coming from the grant and the remaining local match coming from the TIF district. A consortium of development interests in southern Wisconsin has identified in the Rock County area a lack of suitable manufacturing space for set-up companies needing less than 5,000 square feet.
--A public hearing to remove traffic signals at six intersections: Delavan Drive and Ogden Street, Academy Street and Milwaukee Street, Beloit Avenue and State Street, Elliott Street and Jackson Street, Jackson Street between State Street and Elliott Street, and Jackson Street and State Street.

Sep 16, 2009 at 4:26 p.m.
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It is about common sense, exactly my point. A person that drinks and drives is not using common sense. Common sense decreases as the number of drinks increase.
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To serve alcohol in a public place, and expect ALL patrons NOT to drive home drunk, or have a designated driver is insanity.
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Immature? Irresponsible? Drinking and driving is wrong, period. It doesn't matter how many drinks you have. Drinking and driving is wrong!
Sep 16, 2009 at 9:16 a.m.
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sounds like guardian hangs with irresponsible/immature drinkers who don't know how to handle themselves or get a designated driver.
Sep 16, 2009 at 8:57 a.m.
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guardian - You are one of those people who make posts like that and it is amazing the lack of common sense that is used. It IS about personal responsibility and why you and some others can't understand that is beyond me. Every group, workplace, team or club has its share of "bad apples". That doesn't mean that everyone who drinks is doing so to get hammered.
Sep 16, 2009 at 8:10 a.m.
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gms - alcohol doesn't harm those in your direct vincinity (unless you've pounded about 10 brews and want to fight). Smoking is a disgusting habit that shouldn't be imposed on other individuals who actually care about their health and overall well-being. Alcohol is worse to the individual but not as harmful or imposing as a cigarette to a group of people.
Sep 16, 2009 at 7:53 a.m.
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Guardians_of_the_Planet; and the "drunks" at the hockey games could take a cab or have a designated driver as well. My point is personal resposibility.
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A person could drive to and from Gander Mountain with a gun, and not discharge the gun, (more often than not I would hope).----- Likewise, a person can actually goto a place that sells alcohol & not drive home drunk - (more often than not I would hope as well)
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We all know where drunk drivers come from. Public drinking becomes public drunk driving. It's part of the Wisconsin culture, and it has to stop.--- I agree DD laws need to be stiffer but for you to insinuate all DD come from public drinking is incorrect.
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As for personal responsibility, I believe I have a great deal. For you to imply that I do not, would require you to know me wouldn't it? - Not necessarily, I'll bet you know very few of the 100's that are arrested every year for DD & what do you think of them? (as a whole) my point exactly.
Sep 16, 2009 at 6:46 a.m.
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tiredofhearingit-A person could drive to and from Gander Mountain with a gun, and not discharge the gun, (more often than not I would hope).
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We all know where drunk drivers come from. Public drinking becomes public drunk driving. It's part of the Wisconsin culture, and it has to stop.
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As for personal responsibility, I believe I have a great deal. For you to imply that I do not, would require you to know me wouldn't it?
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It seems some there are a few PWI's here, Posting While Intoxicated.
Sep 15, 2009 at 9:23 a.m.
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Guardians_of_the_Planet; Just what society needs. Another place to create drunk drivers.
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I suppose a new Gander Mountain store would just be another place to create murders too. people kill people - not guns or alcohol. Its called personal resposibility - get some before you say something else stupid.
Sep 14, 2009 at 6:54 p.m.
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guardian-drunk drivers aren't created by a new place selling beer. They drink and drive regardless where they are going or coming from. You think an ice arena that sells beer has THAT much power? Wow.
Sep 14, 2009 at 5:44 p.m.
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Just what society needs. Another place to create drunk drivers.
Sep 14, 2009 at 4:50 p.m.
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the causing fire on hopefully wont happen anymore. they did something to the cigs to prevent that but I am sure youll get a small hole still. theyll go out if not smoked but not sure if the time would prevent a fire if you dropped it and didnt know or couldnt catch it before it went out on its own.
Sep 14, 2009 at 4:47 p.m.
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ilovehockey- good points. Cannot tell you how many times I have seen drive smoke in one hand cell in other!! you cannot tell me this isnt dangerous . How about when that cherry falls off- in your lap or burning a hole in your seat.what then?
Sep 14, 2009 at 4:44 p.m.
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I have seen many accidents from people screwing around with their cigerettes while driving. Or better yet, how many cause fires! So to say that smoking only impacts the person smoking is a ridiculous!
Sep 14, 2009 at 3:57 p.m.
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swiss chick.....where are u going with that comment? are u saying that we should smoke in there but not drink? LOL nice way to put a stupid comment in a conversation. better luck next time
Sep 14, 2009 at 1:57 p.m.
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I find it very interesting how the pro hockey teams money is coming from donations YET they incist the CITY pay for the rest. TO bad so sad. If the city wants it then it too should come from donations NOT tax payer money.. that we dont have . your council cannot budget the other money they have either and raising taxes AGAIN- whe will they get it.
Sep 14, 2009 at 9:06 a.m.
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gma1969 - Well said. I never heard anybody that was in a car accident had one too many cigarettes.
Sep 14, 2009 at 8:39 a.m.
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JvlBorn and Livinthedream: Do you really think this is the right time for the city to chip in $2.5 million for a new ice rink? In these economic times? The city manager has not stated that he wants the proposal killed but, rather, put on hold. Rome was not built in a day. One more thing: JvlBorn, the youth hockey group told the council that the total cost of the rink was estimated at $4 million. The group asked the council to promise $2.5 million of the $4 million. That doesn't quite fit your statement here that a new rink would be built "using mostly private money". Again, this is probably not the right time for the city to hand over $2.5 million. Be grateful that the manager is willing to ask the council to put up $1.3 million to upgrade the current facility.
Sep 14, 2009 at 8:07 a.m.
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Okay..beer is advertised everywhere. Get over it!! If you don't want to see beer signs/ads don't leave your house, turn on the tv, read a magazine,go to a baseball game, or too many other things to even write them all down. And for the record, after Levitt kills the new rink proposal tonight because he is mad at the hockey club it won't matter anyway. Hope he enjoys the Ice Hogs and the nice pretty rinks down in Rockford. Way to support your community. This rink won't last long enough for it to even be a discussion. The signs will go away when the ice does. End of story.
Sep 13, 2009 at 11:32 p.m.
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Well Pete I suggest you move out of Janesville if you don't like your taxes going towards any other than police, fire, public works oh wait, I don't think you will find a city whose taxes go for just that, suck it up and deal with it!
Sep 13, 2009 at 8:41 p.m.
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Hmmmm ....sounds like theres a story behind this story.
Sep 13, 2009 at 8:08 p.m.
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You will all be happy to here that there is a plan to build a new privately run rink using mostly private money but levit is killing it tomorrow. The city agreed to help pay so its not their problem but he is mad at the youth hockey team so now we're stuck with the falling apart old rink and beer signs.
Sep 13, 2009 at 6:55 p.m.
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jarvis53121 wrote..."This is a professional paid hockey team,"
Really jarvis? Please cite your source....lol.
Sep 13, 2009 at 4:04 p.m.
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melstew47: Putting the logo under the ice would (in my opinion) make it look like Miller owns the team or the arena. Maybe if putting advertising under center ice was more common in the world, I would feel differently. But, as far as I know, it is not a common practice. Actually after reading it, I like Sandman's suggestion that the franchise owners buy the ice rink and then they can do whatever they want. It sure would eliminate a lot of headaches for them and the city.
Sep 13, 2009 at 12:56 p.m.
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You can go to any sport game and see the beer signs and banners. Kids attending these games with their parents see the signs. They still keep the signs up at the ice arena all the time as other sports arena's does.
Sep 13, 2009 at 11:59 a.m.
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tell us why your against the miller logo going under the ice?wellGMS.their about day late and a dollar short on setting examples in this town.have you read the paper lately?talk about bad examples our own people at the court house set the worse examples by letting people off with probation,a fine or slap on the wrist,for crimes they should be in jail or even prison for.I also do understand your concern about the alcohol situation, but its a little to late now.there going to do it anyway, so we might as well quit complaining about it.
Sep 13, 2009 at 11:44 a.m.
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It drives me crazy that you can drink alcohol just about anywhere, but good lord don't smoke! I don't smoke and still feel alcohol is the worse of the two. At least smoking doesn't change you and you can still drive, go to work and just about anything else. It wrecks lives as well. Most people have done things when drinking that they would not ordinarilly do. They say your children should not see you smoke that it is a bad example, watching you drink must be a good example? Makes no sense to me. Drinking at a child's game or party should not be allowed. BAD EXAMLPLE!
Sep 13, 2009 at 11:33 a.m.
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BEER?? did someone say beer? wow, what a great way to get people to come to the games. i might even think about going now. why not sell beer??? beer is related to almost every sport while watching them. would anybody complain if people started tailgating? i would never go to a snapper game if they didnt sell beer, its almost a new way to go hang out with friends. there are always going to be people complaining when there is a new ay to have fun or a new place to go drink. i bet the people that are voting against this wont even be there to watch everyone get out of control. i agree that selling beer for youth sports is questionable, but this is a way for this semi-professioal group to make some better income and gain fans on the way.
Sep 13, 2009 at 11:18 a.m.
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How about freezing a dead horse under the ice -- it could be a fund raiser for the humane society!
Let's just sell this arena to the private hockey boosters and they can do what they like with it. Perhaps we can even sell the Milwaukee Rd bike trial underpass to trolls and they can live there, as long as they promise not to eat anyone (from Janesville)!
Sep 13, 2009 at 8:38 a.m.
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Quote "I love how Janesville allows beer to be served at a youth hockey game, but we can't buy beer during adult softball leagues at Dawson. "
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Reading is fundamental, pay attention to the article, its for jets hockey games, not youth hockey. This is a professional paid hockey team, do you play on a professional softball team?
Sep 13, 2009 at 8:25 a.m.
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Being that this is city property, the council should at least be talking to the Miller advertising department. They should know the answers to these questions.
Sep 13, 2009 at 8:22 a.m.
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Was Miller the high bidder for us to advertise for them or is someone tied to the jets or council tied to Miller too?
Sep 13, 2009 at 8:18 a.m.
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Is Miller going to help pay for the new arena?
Sep 13, 2009 at 8:16 a.m.
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Did the tax payer pay for the Miller advertisment signs?
Sep 13, 2009 at 8:16 a.m.
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Should the tax payer have to pay for the arena when someone else is getting rich from the Miller advertising?
Sep 13, 2009 at 8:14 a.m.
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Who is getting the advertisment money from Miller and how is it being used?
Sep 13, 2009 at 8:13 a.m.
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How much money is Miller giving because we advertise and sell their product?
Sep 13, 2009 at 7:13 a.m.
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NO BEER SALES...Did not the city say they was going to put this on hold,to help with the budget cuts?
Sep 13, 2009 at 7:02 a.m.
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The signs seem OK, but I am against the Miller logo going under the ice. That would be like a beer logo being painted in the middle of a basketball court, football field, or on the bottom of a pool used for competitive swimming.
Sep 13, 2009 at 2:17 a.m.
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I hear you mel...but to be fair, I guess we would have to ask Kathy what her definition of "plastered" is. (No pun intended)
IE: "Kathy Voskuil was the only member to express caution about advertising, saying she didn’t want beer signs “plastered” all over the facility."
Sep 13, 2009 at 2:02 a.m.
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to bad if kathy voskuil doesnt want beer signs up,if we didnt want kids to see everything we thought was a bad influence on them, we might as well put blinders on them.if you dont like the beer signs,then just dont go.these kids are getting more alcohol than some think,and most of them,not all of them learn it in the home.theres always someone is this town wining about one thing after another,if isnt the cigarettes,its the alcohol,or the trans fat,always something.why dont you people that continually find something to complain about,just once shut up and leave people alone,our society is controlled enough, without constant meddlers,they remind me of that old bat gladys kravits from the old bewitched show.let people enjoy what little fun they have left.an you know i dont drink or do i like hockey but these other folks do,so leave them be.did i stress that enough,do you understand?
Sep 13, 2009 at 1:27 a.m.
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Perhaps if they have a youth volleyball league it won't be a problem.
Sep 13, 2009 at 12:13 a.m.
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Instead of a Miller logo under the ice...maybe we could sell them the naming rights and call it Miller Arena...and we can even tailgate before the games.
I'll bet a lot of complainers take their kids to Miller Park...so hey...why not get a slice of the pie here?
Sep 12, 2009 at 11:27 p.m.
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Wow, big surprise another story related to beer or drinking.
Sep 12, 2009 at 10:56 p.m.
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Let's all face the facts: Janesville gets something worth going to, and now they have to wreck it with their wannabe "Madison" politics. Kids see signs for booze everywhere. So until they take down the signs at liquor stores, they should be allowed to advertise. It is still a free country, and you can decide not to take your kids here.
Sep 12, 2009 at 10:08 p.m.
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Come On.. How long is this going to be an Issue.. I know, as long as you have a breath and a keyboard...
JVL youth hockey wants to build a 2 sheet facility out at the youth sports complex... so with that, how many are going complain that they are going to try doing this WITH-OUT any of the city dollars (strictly PRIVATE donations).. then the city and EVERYONE else can complain about that.... There are Beer signs that are in store window, Dorm rooms, and sides of Trucks... Beer signs are almost everywhere, where they play sports and where you look....
So What they have signs up to sell beer, I have a problem with Funeral homes putting up BillBoards,, I am afraid of having some one dying,along with myself dying,,,, so do I have a reason( or power) to tell them to take it down?? NO! ! ! so please give it a rest.. It's a place they sell beer. they play hockey there, they sell "Super Ropes" big deal.. is there anything else that merits complaints against the Ice Arena????
Let the comments begin........
Sep 12, 2009 at 9:30 p.m.
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I dont mean to beat a dead horse about the logos and beer at the ice rink, but... when the kids play state hockey at the Alliant Energy Center in Madison, there are booze logos all over and when they play in milwaukee there are the same.
I get that for an open skate people dont want the booze logos but really what does it hurt?
Did Miller pay to have their logo in the ice?
If they did, what did they pay?
For all the anti's for the rink if they paid a "good chunk" then thats less for the tax payer.
Im not sayin that beer is the answer to rink and all problems but what is a Miller logo gonna hurt. Thats like saying Im alergic to chicken and the Buffalo Wild wing logo offends me. If the team pulls money than its better than lossing cash and we right now anything is better than a loss.
As far as the Tallman house comment, how mch money would the taxpayer save if we invested in the project????????
Sep 12, 2009 at 9:09 p.m.
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I love how Janesville allows beer to be served at a youth hockey game, but we can't buy beer during adult softball leagues at Dawson. Then again, the way adult softball is run in Janesville, teams have been leaving like crazy the last few years.
Sep 12, 2009 at 8:37 p.m.
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wishabone- you got that right, keep the signs up (plus i made them)
Sep 12, 2009 at 8:35 p.m.
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Are there any family friendly activites now days that DONT include beer?
Zoos, waterparks, fairs, everything...
Sep 12, 2009 at 6:54 p.m.
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If you serve beer they will come.
Sep 12, 2009 at 6:11 p.m.
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yes! beer will save us all. maybe that would save the tallman house too..
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