Rock County leaders plot ‘roadmap to future’
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Mike Sheridan
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Judith B. Robson
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Local business leaders report a successful lobbying effort at "Rock County Day". WCLO's Beth Wheelock reports.
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Rock County Day in Madison
Over 100 Rock County leaders lobbied lawmakers in Madison on Wednesday on the issues affecting Rock County. Click to play
MADISON Last year, it was Janesville’s message that a group of representatives successfully spread throughout the state Capitol.
On Wednesday, the roster expanded to all of Rock County as nearly 100 business and civic leaders descended on Madison in what was billed as “Rock County Day in Madison.”
After a session with area lawmakers, the contingent broke into small groups to knock on the doors of the rest of the state’s legislators.
For those in Rock County, the backdrop for Wednesday’s event is painfully obvious. Nearly 30 area companies have closed, resulting in severe and sustained unemployment. Rock County’s unemployment rate of 12.7 percent is significantly higher than the state average, and Beloit carries the highest rate in the state: 18.3 percent.
Rock County communities are trying to find new uses for nearly 4 million square feet of commercial and industrial space. And that’s not even factoring in another 4 million square feet vacated in Janesville by General Motors.
The groups presented lawmakers with a “Roadmap to Rock County’s Future.”
While the roadmap includes a few bullet points for Beloit, Clinton, Edgerton, Evansville, Milton and Janesville, it highlights three priorities of all Rock County communities.
Interstate expansion
Illinois has completed its six-lane section of the Interstate, which creates a bottleneck in Rock County. That bottleneck, the group contends, blocks the efficient flow of people and products and has led to several well-documented accidents along a stretch that each day handles an estimated $600 million to $800 million in commerce.
Assembly Speaker Mike Sheridan, D-Janesville, said it is a top priority to get the Interstate expansion before the state’s Transportation Projects Commission, which hasn’t met in more than seven years.
Business climate
Two business magazines recently ranked Wisconsin near the bottom in an assessment of tax and regulatory climate.
While those rankings fluctuate, the group said Wisconsin is an expensive place to do business. High cost structures lead to smaller profit margins, less investment and fewer jobs, it said.
Sen. Judy Robson, D-Beloit, said the state has improved its rankings and asked whether the image of Wisconsin as a terrible place to do business is still fair. Groups such as Wisconsin Manufacturers & Commerce—the state’s largest business lobby—spend more time using the rankings to tear down the state’s image rather than build it up, she said.
“In the world of economic development, perception is reality,” said James Otterstein, Rock County’s economic development manager.
Rep. Brett Davis, R-Oregon, said the state’s tax and regulatory policies are definitely out of whack in a competitive environment.
“Every one of us is all about jobs,” said Davis, a candidate for lieutenant governor. “We just have philosophical differences in how to get it done.”
Economic development
Otterstein said the state needs programs that are flexible, applicable to existing companies in a variety of industries and relevant to current and future business needs.
“Flexibility and speed to market are key,” he said. “Our programs are not well funded. They’re pigeonholed to specific businesses in certain geographies, and they lack flexibility.
“That’s what we’re up against when we compete with other states that have bigger checkbooks, different programs and more flexibility.”
ABC Supply’s Diane Hendricks said that’s what she’s facing with one of the companies she and her late husband, Ken, started in Beloit. Hendricks has charged the company’s management with growing the company as efficiently as possible, and the result will likely mean a move to Illinois, which offers more appealing incentives.
“Wisconsin just doesn’t compete,” Hendricks said. “It tears my guts out to see the company move to Illinois, but I have to let it grow.”
The Rock County roadmap includes several priorities from last year’s event at the Capitol, which focused solely on Janesville.
One, however, was crossed off. That was a request to designate Janesville as a Development Opportunity Zone with $5 million in tax credits for job creation and capital investment.
The designation was included in the state budget last year. In just the last month, two Janesville companies have been awarded $720,000 in opportunity zone tax credits.
SSI Technologies is getting $220,000 from the state for an expansion project that’s expected to create up to 40 jobs.
And while it’s common knowledge around Janesville, the state is expected to officially announce soon that Grainger will receive a $500,000 opportunity zone award for the creation of 130 new jobs in the next three years.
Sources have told the Gazette that a third Janesville company is poised to take advantage of the opportunity zone, too.
Rep. Kim Hixson, D-Whitewater, said he was impressed with Wednesday’s gathering—both with the size of the crowd and the number of people he didn’t recognize.
“You’re preaching to the choir,” Hixson told the group. “But there are a lot of other people in this building who woke up this morning and haven’t had a single thought about Rock County since.
“You can change that.”

Apr 16, 2010 at 7:42 p.m.
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I thought this story was about a time machine.
Apr 16, 2010 at 3:46 p.m.
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Sorry janesvillean and truth1, I am not good with figures, just gave it a shot. I admit I don' quite get these things, but just from observation alone, I think this project is way out of whack! JMO
Apr 16, 2010 at 2:04 p.m.
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Not sure I understand your point, BunBun. What would you suggest we do to get our economy moving? Criticize the ideas of those involved? Yeah, that should work.
Apr 16, 2010 at 12:24 p.m.
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"At least they're trying to do something."
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So would placing a tourniquet about the neck of a person with a paper cut finger qualify as "doing something".
Apr 16, 2010 at 12:16 p.m.
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Ditto on the highway 14 expansion posted below. 3 lanes on the interstate is great, but it may be prudent to develop alternative routes north.
Apr 16, 2010 at 10:45 a.m.
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We are not at 31% unemployment. And while some posters like truth1 want to use the most expansive definition (U6) of unemployment, that figure is ALWAYS higher (nearly double) than U3, the standard reported rate. Right now the important thing is that we have about 2.5 many people unemployed as in normal times, no matter which rate you choose to measure it by. It seems silly to argue which number is the "right" rate when they measure different things. Most people don't even know there are different rates, let alone what they mean.
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The rate for Rock County -- 12.7% -- is the "average" for the cities and rural areas. It's not really the average because it actually measures unemployment across the entire countywide workforce.
Apr 16, 2010 at 9:39 a.m.
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I would ask those of you who have negative things to say about this event and the people involved what YOU have done lately to help our community. At least they're trying to do something.
Apr 16, 2010 at 9:33 a.m.
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Why is Sheridan and the rest pushing this now? Its an election year folks and they have big plans for you. Trouble being these same people that told us they support the expansion are the same ones that voted to take money from the transportation fund. To help Jimmy Doyle fill the potholes in his budget so the money was there but not anymore. Also this project does not even have an assigned number yet. Which means its not on anyones radar anytime soon. Sheirdan and his little cornies are just blowing smoke. Another thing learned was that this project has been sitting on the list for years. And the longer it sits there the lower it goes on the list. Over 600 accidents last year alone on this highway. And its only going to get worse since Ill has 6 lanes on thier side running into 4 on ours. So these idiots in Madison may be good at promises but thats all they are promise's. Nothing can be done since there is no money to do it with. And WHY is there no money? Because like every other stuffed suit up there they cannot let money sit where its supposed to be. I would like to ask Mike this question: Why did you raid the transpotation fund to fund the general budget? I wonder what his answer would be. Vote these idiots out and if we don't we have no one to blame but ourselves. I feel pretty good I never voted for any of them to begin with.
Apr 16, 2010 at 9:17 a.m.
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I’ve been commuting from Janesville to Madison every day for years. The traffic is heavy compared to a few years ago. I highly doubt an interstate expansion would bring jobs but it would make my commute less congested. If the goal is to turn Janesville into a bedroom community and not a place of work then expand Hwy 14 to four lanes while you’re at it. A billion dollar highway project will not bring jobs, a business friendly (tax incentives and union free) environment will.
Apr 16, 2010 at 9:02 a.m.
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did anyone notice in the photo that there were no people of color at this meeting? if rock county is planning its future, shouldn't we try to get some input from more than just us white folks?
just saying.
Apr 16, 2010 at 8:56 a.m.
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States that cater to corporate greed are part of the problem and not the solution to high unemployment. How much money do these companies have to make to be happy? Bailouts,unforgivable loans, and extortion of state tax money has to stop. There is too much unemployment to pay for more corporate greed.
Apr 16, 2010 at 8:14 a.m.
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justme46- You have to add the percentages and then divide by 2 to get the average. If we do the math your way, you could add in the unemployment figures from another dozen or so towns in our area and get an unemployment rate of 180%. Glad to help.
Apr 15, 2010 at 10:55 p.m.
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Remember Ruether Way and what it cost the City of Janesville to " keep GM here ", remember Mike Sheridan being both president of the U.A.W. 95 and holding his government position at the same time? Mike has done a fine job at NOTHING. The estimated cost of his interstate expansion is $1,000,000,000 with no promise of anyone moving their business or starting their business in the City of Janesville.
OH WAIT!! There is the hope of the ice arena and the thousands of jobs that will create. LOL And yes that figure is ONE BILLION!!
Apr 15, 2010 at 9:07 p.m.
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So then the purpose of this meeting was what?
The meeting accomplished what?
Apr 15, 2010 at 8:58 p.m.
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No, you don't add percentages to get an average..I got a laugh out of that one...but the REAL unemployment rate in Rock is at least 30%, probably much higher.
Apr 15, 2010 at 8:13 p.m.
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Roadmap to the future- the problem is that it is a toll road and full of potholes....
Apr 15, 2010 at 5:15 p.m.
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I hope Robson actually said more at this event than just her tired, old rhetoric about WMC. Seriously, how bad do things need to get in Beloit before she wakes up?
Apr 15, 2010 at 5 p.m.
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I really don't know, Reilly. I just added them, not good at math, but any way you look at it, it is still depressing. JMO
Apr 15, 2010 at 4:47 p.m.
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Justme - I don't think 31% is accurate. I'm no math genius but wouldn't you want to average the two percentages, not add? Not that it makes it any better......just an observation.
Apr 15, 2010 at 4:33 p.m.
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Great, let's race to the bottom! Companies pay the extra money regularly when they have an educated workforce, but we can't invest any money in education, can we?
Apr 15, 2010 at 4:29 p.m.
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Hixson is hilarious. Someone should tell the absent-minded professor that what he said is exactly what he was elected to do --- make the case for his district every day he is there. What else was he doing while racking up all of those $88 per diem days? -- In case you missed it, nearly more than any other legislator last year.
Frankly, Rock County needs to wake up and demand more out of Sheridan. He's the Assembly Speaker. With all of that power (that he seems to not realize he has) Rock County shouldn't have to go up to the capitol to beg. Sheridan should just be getting this stuff done.
As for the Interstate expansion -- are roundabouts still in the works for the I-90 redesign in Newville? If so, why don't Hixson and Robson get the D.O.T to alter their plans. Roundabouts are fine in some areas, but not at the end of a exit ramp where people come flying off the Interstate.
Apr 15, 2010 at 4:20 p.m.
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Diane Hendricks is moving to Illinois, 2 companies will offer 160 jobs combined over 3 years. I see Janesville going right down the drain, we are half way there now! Just an example, hubby and I were headed to Madison about 4:30 p.m. yesterday. Traffic going north was very, very light, the other side going south was jam packed!! Do you know why? Because the majority of Rock County goes to work out of our area and they were getting off work and heading home. How very sad, I thought. I know, it is just a very small example but when I realized this, it struck me as odd, but then again I thought "this is what it is coming to", our areas unemployment. Pretty soon these commuters are probably going to move out of Rock County, either due to foreclosure or to get closer to their work out of our area. Between Beloit and Janesville, we are at 31% unemployment. This makes me worry a lot about our future in this city. I have been worried for the last 3 years, but now it is hitting harder and harder (the reality).
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