Janesville City Council OKs adding advertising
JANESVILLE The Janesville City Council agreed Monday to increase advertising on city property to earn at least $100,000 a year in revenue.
City Manager Eric Levitt said he guessed that is something the council would not have approved 10 or even five years ago.
“However, with continuing budget and fiscal pressure, I think now we have to look at other non-traditional (sources),” Levitt said.
Levitt stressed that the city will control who it advertises and in what manner.
The city will contract with The Active Network to meet with city employees and write a business plan for a cost of $10,000.
The city also will pay the company 10 percent of ad revenues.
Ivan Gearhart of The Active Network said the goal is to develop partnerships with businesses. Advertisers are looking for ways to “surround the consumer,” he said.
As an example, one city built a skatepark, maintains it and holds an event once a year. In another city, a company advertises on kiosks it built and maintains along a trail. Companies sometimes rehab parks and maintain them in exchange for advertising there, Gearhart said.
The company is sensitive to community values and existing contacts and relationships, he said.
“It’s a unique way of developing revenues for cities,” he said. “It does work.”
Council member Yuri Rashkin asked if the city could handle such a program itself.
Levitt said the city has not been in the advertising business. He suggested the city work with the marketing firm for three years, after which it can decide whether to take it over itself.
The vote to hire The Active Network was unanimous.
Councilman Russ Steeber was absent.
In other business
In other business, the Janesville City Council on Monday:
-- Approved a blasting permit for SX Blasting. The company is working on the expansion of the Janesville Wastewater Treatment Plant. The blasting is needed to build storm sewer and water main extensions as well as a tank.
-- Denied a $2 million claim brought by relatives of Stacey Hosey, a Beloit woman who was allegedly murdered by a man Janesville police had in custody hours before her death. Police said the arrest and the alleged stabbing were unrelated.
-- Approved the purchase of a foreclosed home at 159 Cherry St. for $47,500. The home will be resold to a low- to moderate-income family.
-- Heard the presentation of the Patriot Award to members of the Janesville Police Department. Officer Chad Woodman nominated the police department for its support of employees serving in the National Guard and Reserves. Woodman is a member of the Wisconsin Air National Guard, 115th Security Forces Squadron, and deployed with Operation Iraqi Freedom.

Feb 11, 2010 at 4:37 p.m.
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Hank you feel the need to twist evrything around maybe you should read this a little better before assuming it was caused by his accounting. So far all you do is misinform. Keep the lies going. I would be impressed if you were able to bring forward something worthy of being called information. This is just putting forward whatever stories you find and hoping someone sees it as distorted as you obviously do. Keep going waiting...........
Feb 11, 2010 at 1:50 p.m.
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Hank- If you proofread your posts and find them to be in order, then I can see why you misinterpret everything you read.
Feb 11, 2010 at 1:42 p.m.
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Hank also re-read the stories on Eric nothing in their says he reduced or laid off any public safety personel. It says he faced laying off 25% one year but it was not a definite lay off or reduction to staff. You might want to read again and try and comprehend the words a little more carefully.
Feb 11, 2010 at 1:37 p.m.
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Hank your problem still is that you can not give any true evidence to back up what you say. If this is going to be an $11 million dollar ice rink then give me something tangible something concrete that I can see for myself then maybe just maybe I may have a different opinion but as of right now build the thing. You just lack evidence in what you say and also twist words to further your opinion. I am happy putting up some money in order for the recreational activities in this town for kids to be expanded. I grew up here and it seemed like nothing ever to do that did not cost lots of money. I am even for helping to fund a skatepark sign me up for that too. I think we should have activities available to youth that are not so high of a cost the more options the better if it means a little more taxes oh well. It may just help to keep the kids off the streets and involved in something meaningful rather then involved in drugs, crime, etc.
Feb 11, 2010 at 11:52 a.m.
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The article you posted about Eric's last job says nothing close to what you have posted I have read the information and find nowhere in the article to have it say that he definetely laid off anyone or tried to build a so called #11 million dollar ice rink. Then you say $11 million for the rink and here is an article from the Gazette to say different as for the other proposals of costs on the ice rink I do not have the copies but it is close to $5 million. I have seen the proposals but do not have the copies available but here is the link for the Gazette posting: http://gazettextra.com/weblogs/latest-ne...
Also take notice how I am not twisting the information. It is my beleif that this city is being ran a little better then it has in the past. I think Eric is facing challenges with the budget since we lost some businesses to say the least. Overall we need to attract new business and I think that if we have this new ice arena it will help. It will be more then just used for ice skating since it will be multi-functional meaning able to be used for other indoor sports as well. I look at it as more of an arena then just an ice skating rink. But with some people in this town they are afraid to put up a little money to make things happen.Just try and post accurately I know it is hard to get the correct information with your computer but try again. We like accuracy not some twisted account of how you view things.
Feb 11, 2010 at 10:37 a.m.
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Hank if that is all it takes to run a city is cut staff and build an ice arena count me in. You still have as of yet to make me see any truth in the tall tales that you post to these blogs. I am still waiting for any true evidence to back up any of your twisted and outrageous claims. I just think it is funny how you munipilate information to benefit your postings. Hanks true agenda is to have the ice rink built but only if owned by the YMCA according to most of your posts anyways. Then you don't mind kicking in the cash. I however do not support the YMCA as it has too many fees. Hank just waiting on any kind of evidence and it has to be a real website or other source that backs up your posts.
Feb 10, 2010 at 7:31 p.m.
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"“However, with continuing budget and fiscal pressure, I think now we have to look at other non-traditional (sources),” Levitt said."
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Hey, I know, lets INCREASE the pressure on the budget and give 2.5 million dollars towards an ice rink that only 1-2% of the population will ever use! Now theres some responsible managing!
Feb 10, 2010 at 7:23 p.m.
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Why dont they build it with their own money then doseman95?
Feb 10, 2010 at 6:27 p.m.
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carlitosway
Feb 10, 2010 at 8:02 a.m.
Suggest removal What about the chickens in the city limits?
This is quit an issue to be determined through years of debate. Yet months to decide to spend million!!!!!????HUM
justme46- I don't think Bobb was trying to be mean about the parks. I think what he is saying is they may be the only ones that could maintain them because the city doesn't have money to maintain them. Also some are homeless yet we spend millions on an ice rink.
Loveisgood- I agree even though it is the wrong article!
Doseman95- did I miss an update? Are we off the hook for 2.5 million?
Feb 10, 2010 at 4:27 p.m.
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Hank- you won't get your answers from the city because THEIR NOT BUILDING THE NEW RINK!!! JYH and it's Building committee are. Try to understand this PLEASE!!!!
Feb 10, 2010 at 3:52 p.m.
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Talk to the hand Hank...
Feb 10, 2010 at 3:49 p.m.
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Sorry everyone ! Wrong article.
Feb 10, 2010 at 3:14 p.m.
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I'm with you Disney , sleep overs on a school night ? Not in my house !
Feb 10, 2010 at 2:58 p.m.
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Ok Hank I will wait and see how right you are. Ha. I have not seen anything but rants from you with no solid evidence to back anything up. Hank if you were the realtor I would have never even checked out the property since I can never see proof of any of your information. I would not just sit and listen to you rant on and on about something without checking the information over for myself. So far you have been close to 99% wrong on most and make things up as you go.
Feb 10, 2010 at 1:15 p.m.
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Hank sounds like you think every deal in this town is in some way being done to screw everyone else. It is just your opinion of how you think all this little stuff connects together to create one big conspiracy to take money from the taxpayers to bad that not many follow your train of thought. Most people would say crazy that is what I am thinking also. All your information you put into these blogs has been false or twisted in some way or another. Really hope you open your eyes and mind to see the real picture and not something fuzzy and distorted as you think it is. And as I keep saying no EVIDENCE to back up your theories on anything you have posted. I have read the so called evidence you post and nothing points to your distorted thought of it.
Feb 10, 2010 at 11:43 a.m.
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Bobb1951, that first line of your post is just not very nice. We do have homeless and hope they are atleast staying in the restrooms in the parks, out of the elements! A lot of them have children, you should be ashamed. Maybe you should help count them sometime and you will realize everyone is one paycheck away from homelessness! Count your blessings! JMO
Feb 10, 2010 at 11:34 a.m.
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You must be a troll from Sedona.
Feb 10, 2010 at 11:14 a.m.
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That article says that tax revenue in Sedona was in precipitous decline (in the first quarter of a major recession). If you think that says something about Levitt, well, you're welcome to anyone who reads that and believes you. By the looks of things around here that isn't many. Please continue escalating your attacks to the level of libel so that your account can be shut down.
Feb 10, 2010 at 11:10 a.m.
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OK Hank, I read the links you posted. It reads to me that Sedona has a big tourist economy and they are bringing in less money because the tourists aren't coming. The tourists that are visiting aren't spending as much and the room rates have been lowered so the rooms that are being filled aren't putting as much city tax in their coffers. It also says they have a $426,000 shortfall but that they have over $50 million dollars in three reserve funds!! To me it sounds like the previous city manager(s) have left them in pretty good shape to weather a downfall for a few years.
Feb 10, 2010 at 10:28 a.m.
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"I posted my facts but the Gazette must of had a some not like them, and requested it be removed." What the???
Feb 10, 2010 at 8:02 a.m.
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What about the chickens in the city limits?
Feb 10, 2010 at 2:35 a.m.
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Hank the only time you get removed is when you make comments that are unacceptable. All your information that you post can be proven to be false. I have asked you to post EVIDENCE to back up any of your claims. So far I have not seen any. All your claims have no foundation to them. Again thanks for all your worthless information it is nice that someone deicdes to remove it once in a while. Still waiting on you to give me anything solid to go on. I read the article you posted on the city manager and you twisted all the information to fit your opinions and rants. Still want to see evidence on other things I have asked you to post too. I can back up anything I claim with evidence you can not.
Feb 10, 2010 at 1:58 a.m.
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For some reason, when there is a worldwide recession on a scale not seen since the Great Depression, Arizona is also affected. Imagine that!
Feb 10, 2010 at 1:34 a.m.
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Chaaa Chinggg ):
Feb 9, 2010 at 10:08 p.m.
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Hank - Please post the link to the story that says that as well. I'll be waiting.
Feb 9, 2010 at 7:16 p.m.
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Sorry to tell you this Hank, but Levitt left Arizone well before they approved the 2009-2010 budget. Keep trying lil guy.
Feb 9, 2010 at 5:15 p.m.
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Their goes 20,000 or more right off the top! The way this is going already,another lost project,to make money. I really don't think these people have clue to how to make money!!geeeeeeeeeee!
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