Small-scale ShopKo proposed in Brodhead
What is a ShopKo Hometown?
In 2010, ShopKo introduced its smaller "Hometown" stores "designed to meet the underserved needs of smaller markets, focusing on convenience, value and quality merchandise and services," according to a company news release.
The stores tailor merchandise and services to meet the needs of the communities but bring the overall selection of ShopKo's full-size stores, according to the company.
Wisconsin communities with ShopKo Hometown stores include Abbotsford, Brillion, Oconto, Kiel, Seymour and Kewaunee.
BRODHEAD The Brodhead Plan Commission is expected to hear reaction Tuesday night to the incentive package it offered a developer proposing to bring a ShopKo Hometown store on the city's south side.
C.D. Smith Construction of Fond du Lac has proposed developing the land at the southwest corner of Highway 11 and 25th Street. The firm would buy the land and build a commercial facility, with the tentative tenant being ShopKo, which is creating smaller-scale stores called ShopKo Hometown, according to city council meeting minutes.
Smith representatives told the city ShopKo would enter a long-term lease with the developer for a 35,674-square-foot store. A typical ShopKo store is 90,000 square feet.
The store would create the equivalent of about 17 full-time positions.
C.D. Smith Construction declined to comment until a deal is finalized.
The property owner said a deal on the sale of the property is done, pending the city negotiations.
The developer is seeking incentives from the city through the creation of a tax increment financing district for the $2.5 million project. Smith wanted up to $625,000 in TIF assistant over a 16-year payback, but the plan commission last week offered up to $500,000 over 10 years, Mayor Doug Pinnow said.
Tuesday's plan commission meeting includes closed session negotiations on the project and possible action, which could be forwarded or discussed at the city council meeting Monday, Jan. 9.
The city tried to form a TIF district in the same location about four years ago when a developer proposed building a hotel, but the plan fell through, Pinnow said. Some of that work could be used again, but it would take a minimum of four months to set up a TIF district, he said.
The developers are hoping to be in the new building by the end of 2012, Pinnow said.
Robert Coplien, who with Ron Slavin owns the corner property, said the developer has made a written commitment to buy at least 5 acres of the 8.29 acre lot.
"Everything's ready to go as long as they can reach an agreement with the city," he said. "I would certainly think Brodhead can't afford to miss out on (it)."
He said it would be a wonderful opportunity for the city to add $40,000 to $60,000 to its tax base.
But the development might not be good for everyone in the city, said Pinnow, who is in a tough spot as the mayor, owner of the local downtown pharmacy and president of the chamber of commerce.
He's concerned the ShopKo Hometown could hurt other local businesses and cost the community jobs.
Support for the project from residents he's talked to has been 50/50, he said. He's encouraging people to attend meetings to give their opinions. Three public hearings would be held if it moves ahead.
"I'm just hoping that everybody looks at both sides of it—the pluses and minuses," Pinnow said. "I don't want to see the downtown fold up."