Downtown group talks reinvention
JANESVILLE As a newly unfunded organization, Janesville's Downtown Development Alliance is searching for an identity.
The organization formed in 2002 as a liaison between the city and downtown property owners and businesses. It has been driven in large part by a volunteer board of directors, committees and Forward Janesville's Downtown Design & Development Center.
But the center and its director, Christine Moore, were the recent victims of funding cuts.
"We've had a great run since 2002 and have done a lot of good things for the downtown," said Dave Marshick, the DDA's vice chairman. "Now we're at a point where we have to reinvent ourselves as an unfunded organization and still find ways to be meaningful and productive for the downtown."
The DDA hosted a town hall meeting Wednesday to get ideas from downtown business owners. A variety was offered, ranging from a downtown museum of historical Janesville items to a car show on what was once known as the downtown circuit.
For many, however, the realization was that most require money.
"Everything we talk about is something we can't do because we don't have the money," Janesville resident Ed Pulliam said. "What are we gonna do about that?"
Efforts to form a downtown Business Improvement District have twice failed, and those at Wednesday's session agreed that a third time won't be the charm.
Instead, there was talk of an organization that incorporates all of the structure of a BID without the mandatory taxes and fees charged to property owners within its boundary. Several suggested it might work if there's a plan in place that can demonstrate benefits to the downtown community.
The DDA did announce a significant project for this year.
It will sponsor a grant program to help businesses and property owners improve their properties. Funded by Community Development Block Grant money from the city, the program will offer up to $30,000 in matching grants to one proposal or several that meet specific criteria.
The DDA hopes to select a project or projects by May 1 for work to be completed by year's end.
"We're looking for something that will become a real spark for others in the downtown area," Marshick said.

Jan 8, 2011 at 12:31 p.m.
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One clarification to how a BID District is formed. It is not formed by a majority of property owners, but rather by the appraised value that the property owners represent. In other words a few can block or promote for the many. Not perfect, but it is probably as fair as it can be without setting up a complicated system.
Jan 7, 2011 at 1:04 p.m.
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Their focus should be bringing GM back.
Jan 7, 2011 at 12:50 p.m.
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I remember as a kid going downtown on saturdays shopping with my grandma it was fun shopping at Sears, Jupiters, Woolworths and the other stores downtown eating lunch at the Woolworths counter. It would be nice to do that again.
Jan 7, 2011 at 12:30 p.m.
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Forward Janesville. The eat, drink and be merry green machine!
Jan 7, 2011 at 12:12 p.m.
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Point of information: Janesville does not have a Chamber of Commerce. To be called such, a given group needs to submit a membership to the national Chamber organization and some years ago, it was decided not to join. Thus, Forward Janesville.
Jan 7, 2011 at 12:05 p.m.
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Let me see if I get this correct: They were a volunteer group who took the concerns of the downtown businesses to the City Council, correct or no ?
This volunteer group lost funding from the city ? What part is volunteer then and why do they need taxpayer funding ?
Is this group different from the Chamber of Commerce ? Is it different then Forward Janesville ? I guess what I am getting at is my core question here: Is the Chamber of Commerce splitting into splinter groups because they don't like or didn't get the votes they needed to fulfill their individual wants ? And if so, why should taxpayers fund them ?
Jan 7, 2011 at 11:32 a.m.
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"To isolate it as if Janesville's boundaries end at downtown and treat it as another community is offensive."
That is odd, I am not at all offended. They moved the downtown to Milton Avenue 35-50 years ago, that works for me. You might be surprised at how few care about the downtown remnants.
Jan 7, 2011 at 11:19 a.m.
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Maybe the majority of lawyers and other office dwellers could kick in a dollar or two! Nothing they do brings in daily support for retail.
The downtown looks bleak and drab from mere office frontage, which excites nobody.
Jan 7, 2011 at 10:29 a.m.
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Oreally, the downtown affects us all. To isolate it as if Janesville's boundaries end at downtown and treat it as another community is offensive.
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The most effective way to have proceeded would have been a Business Improvement District. It's really unfortunate that it was unable to get the support of a majority of property owners. I'm not sure what these property owners imagine is going to happen that will be better. But that would have been the only legal way for funding to come from the downtown itself, by itself.
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Now those interested in setting up a BID-like entity have to face the free rider problem -- those who do not contribute will also reap benefits. The downtown has already seen many people making private investments and many "haves" including foundations contributing to public efforts over the last decades, so it isn't as if they have been sitting on their hands, Hornet.
Jan 6, 2011 at 8 p.m.
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If the "haves" have money that isn't be taxed right now, why don't they look into an investment in the town with the money they're keeping? Don't many of us have great great grandfathers who donated part of their farm for a school, or a church, or even a cemetery? It's not always about collecting as much money as one can (for competition purposes). Sometimes it's about making a difference. Janesville needs a difference made. Even we "less than 'haves'" can contribute a little, then you/we'd have more to make a difference with--if not a lot.
Jan 6, 2011 at 5:53 p.m.
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Downtown is the most underdeveloped asset we have. I would rather put money into downtown than an ice rink.
Jan 6, 2011 at 5:18 p.m.
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"Everything we talk about is something we can't do because we don't have the money," Janesville resident Ed Pulliam said. "What are we gonna do about that?"
I think the people who live and work downtown as well as in the adjoining neighborhoods are the ones who are most likely to come up with a way to revitalize it. This project needs to be undertaken from the inside out, not the outside in.
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