Matt's Dog House is moving downtown
JANESVILLE Matt Kealy is moving his hot dog business downtown and is betting the change in location and expansion of hours will boost his business.
Matt's Dog House will open at 101 E. Milwaukee in Prospect 101, the former Helgesen Building. His new space is located between Time Out Pub & Eatery and The Looking Glass and will open sometime in May.
Kealy will close the restaurant at its current location at 1026 N. Washington St.
"We feel we can serve more people downtown with the amount of business in the immediate area," Kealy said.
The spot is centrally located, next to the parking ramp and will cater to both downtown businesses and after-bar crowds, he said. It also will be open Saturdays during the Janesville Farmers Market.
Kealy will serve food into the early morning hours on weekends. Most bars in the area quit serving food at 9 p.m., Kealy said.
Now, Matt's Dog House is open from 10:30 a.m. to 8 p.m. At the new location, it will stay open until 3 a.m. Thursdays, Fridays and Saturdays.
"We would hope if we add more hours, we'll see an increase in business," Kealy said. "I think a quick-serve restaurant is going to be an amenity to the downtown."
The downtown area only needs to overcome the perception that it lacks parking, Kealy said. The reality is that parking is abundant.
"I think downtown's come a long way," Kealy said. "I think downtown is going to continue to prosper with time."
Besides hot dogs, menu items will include Italian beef sandwiches, wraps and French fries.