Knowledge can help solve state’s workforce paradox
Manufacturing, and manufacturing careers, have been getting much coverage lately.
Employers have made desperate pleas for skilled workers. There’s heightened awareness of the value manufacturing brings to communities. And there’s slowly growing recognition of the innovation and intelligence that goes into today’s manufacturing jobs. Gov. Walker has launched his College and Career Readiness Council, and President Obama and his education secretary have been extolling the virtues of college and career readiness.
That’s all good. Manufacturing is critical to Wisconsin’s future success. Not only for the 425,000 employed in the sector, but for hundreds of thousands of jobs that exist because of manufacturing. No other sector has the job multiplier effect that manufacturing does.
But let’s not let old paradigms drive future needs for qualified workers.
We know that about 30 percent of Wisconsin’s jobs will require bachelor’s degrees or more. That means 70 percent don’t. The vast majority of those require technical education beyond high school. What seems to be missing is a broad understanding by today’s students of available jobs. They simply cannot select occupations they don’t know exist. They don’t know what a welder does; they don’t know what a CNC operator is; they’ve never been inside a modern, advanced-manufacturing facility; and they lack accurate job data and salary information. The same applies to parents. All of us—businesses, educators, parents, media—should share that blame.
The WMC Foundation recently conducted more than 50 listening sessions with more than 300 manufacturers around Wisconsin. We’ve been sharing what we heard. One thing that became clear is that we must change the definition of “success.”
As a parent, you want your children to be healthy and happy, doing something they love and living comfortably. Isn’t that most people’s definition of success? This is America, and everyone should be encouraged to pursue a passion. However, we owe students a reality check and perhaps even a “Job Probability Index”—what are the odds they’ll find jobs in their chosen field? We should discuss the passion they wish to pursue, provide information on what it will take to reach it, explore costs involved, evaluate the job prospects upon completion, study the level of demand for their degrees/careers, look at salary expectations and consider the return on investment.
If all 16-year-olds and their parents have all this information and fully understand and have open minds to all occupations available, we’ll work through this shortage. Currently though, our definition of success seems driven by a mentality that master’s degrees are better than bachelor’s degrees, bachelor’s degrees are better than technical degrees, and technical degrees are better than work experience. The workplace isn’t that linear and easily defined.
We have shortages of engineers, welders, CNC operators, machinists, masons. Some of those require work experience, some apprenticeships, some technical degrees, some four-year degrees or more.
Let’s make sure everyone knows the market because the market will drive us to success.
As we focus on “college and career readiness,” we might want to put “career” first.
James R. Morgan is president of the Wisconsin Manufacturers and Commerce Foundation and vice president of WMC; website wmc.org; phone (608) 258-3400.

Jun 27, 2012 at 7:17 a.m.
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Shrek...that sounds like a great idea. And let's hope those schools and students realize that good technical training includes the ability to read directions, do basic math such as fractions, etc and encourages a discipline in students for developing good work habits.
Jun 27, 2012 at 6:49 a.m.
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Many of the local school districts are already participating in a program that does exactly what this writer is talking about. It is called the Stateline Career and Technical Education Association. Businesses and schools are providing an alternate track for kids that want to get into fields that require training other than the traditional four year college.
Jun 26, 2012 at 10:37 p.m.
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@walter- I so agree with you. Manufactures want trained temporary employees, complain about their reading and math abilities , make everyone think they are " doing good things for people" then want the general population to think that all workers are untrained and useless. I say, employers- train your own workers. Quit making the taxpayer pay for it?
Jun 26, 2012 at 7:38 p.m.
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vatoloco said
"Posted on May 21 at 9:13 p.m. ( Suggest removal )
Sweetie, if you haven't heard my story, I'm a product of migrant workers who worked in the hot fields of West sandy Texas....you insult me when you say I don't know what hard work...I used to help my parents load heavy watermelons on a moving trailer attached to a tractor....."
So if your parents came here from mexico to work the fields where are your papers? Your parents were illegals, how could you have so much to say about our government when your parents should have been deported? Romney will take care of people like you, he wants illegals sent back to where they came from, I think I will vote for him for just that reason!
Jun 26, 2012 at 7:07 p.m.
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Manufacturers that are hiring are willing to wait for the perfect candidate. Demand is still very low, and hiring new employees is ALWAYS a last resort. What manufacturers want when hiring a welder, for example, is someone very skilled and with lots of experience who is in desperate need of a job and willing to work for less than market value. They're not likely to find that candidate for a long time, but they're more than willing to wait. If demand increases, they may have to hire someone that demands more money and/or has less experience, but for now, why would they? IF you go to North Dakota, the whole landscape is different. There's such a demand for all types of skilled labor that even people with little experience are making money hand over fist. At the same time, landlords are renting rooms (not apartments, rooms) for $1200 per month. Some small apartments are renting for upwards of $3,000 per month. The price has gone up drastically on all items, basic or otherwise. All that money goes fast. Everything equals out. You're still likely to be left with just as much as when you started, but, hey, at least you're working, right?
Jun 26, 2012 at 4:51 p.m.
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I guess my question is still, who trains the welders? High School may introduce welding in a tech ed class but the training should go on post graduate or on the job. Employers should do the on the job training. I don't think it's a function of our educational system, at least on the High School level.
Jun 26, 2012 at 12:24 p.m.
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motor...easy to research but if you want me to do it for you okay! Just google "Milwaukee manufacturing companies need welders". I found pages of help wanted ads, wages (on those ads that noted wages) from $22 to $24 dollars an hour plus benefits. Companies included Super Steel, LLC, P&H Mining, Caterpillar, plus many more.
Jun 26, 2012 at 5:44 a.m.
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gray... I don't think companies are offering $10 an hour to trained and skilled applicants. Palermo Pizza in Milw paid an unskilled woman working there over $14 an hour according to a JS article. So I would think trained electricians, etc would be making almost $20 an hour. One company featured in the JS a while back was begging for welders and paying good money.
Jun 25, 2012 at 10:20 p.m.
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I understand. But AP classes don't have to be just for kids going to a 2 or 4 year school - they can be taken because a student is up for the challenge of advanced coursework and wants to learn more.
Jun 25, 2012 at 6:26 p.m.
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vato - that's why we have AP classes. College level classes with college credit for those 11th and 12th graders that can handle them.
Jun 25, 2012 at 5:10 p.m.
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maybe if these manufacters would offer better wages and benefits, they would not have any problems finding skilled workers.they want you to be skilled as welder, electricain, forklift operation, and whatever else for 10.00 an hour. insurance is available for x number a dollars a week. now by the time you pay for gas, to get to work, pack a lunch, that would be about 2.00 an hour. now you can try to survive on whats left over. now why would anyone want to get a manufacting job? but check out the CEOs paycheck,he laughing all the way to the bank!
Jun 25, 2012 at 4:42 p.m.
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I agree Donnaw with your statement and it seems schools are recognizing that now. I do know of some people who lacked the ability to read, some who couldn't do math who were able to join the work force in some other capacity and learned their trades on the job. I had a carpenter who built an addition for me who was dyslexic yet he was fabulous with his hands.
Jun 25, 2012 at 4:25 p.m.
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analert....when you were growing up most kids graduated from high school with basice reading and math skills. Now kids are applying for jobs, especially in manufacturing, and what the employers are telling us is that many of these kids can't do basic math such as fractions. In many instances our schools are passing kids thru even they aren't performing. Have you seen a young person trying to count change even tho the amount is posted on the register?
Jun 25, 2012 at 3:01 p.m.
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When did we come to the point that schools were job training grounds? Growing up I always assumed that school was for education and then we either went on to college or got a job. If we chose the workforce, the employer trained us and invested in our learning on the job. Now employers want to hire already trained "temps", don't want to give them a living wage, and have no investment in the success of the employee. Maybe that is the problem. Okay Mr. Employer, put your money where your mouth is. You get all the tax advantages, we don't.
Jun 25, 2012 at 2:21 p.m.
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vato, what do you consider non-essential? Most schools require English, Math, Social Studies and Science with maybe a credit of computers and phy ed/health. I think all of those are subjects a student should have a basic foundation in. Most of their other credits are electives, which are subjects the students CHOOSE to take.
Jun 25, 2012 at 2:16 p.m.
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This article brought to you by WMC.
Jun 25, 2012 at 1:57 p.m.
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Again, how many times have you read a sob story about a college graduate who can't find a job in their chosen major (music, fine arts, communications, journalism, history, to name a few "soft" majors)? Hellooooo! And you want to say, "What made you think you would easily find a job with that major?" This article hits the nail on the head about high school students and their parents about finding out what type of jobs are really out there. Not everyone should or will go to college. Where have the tech schools been as far as reaching out to students and businesses in the past? Is this a new approach?
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