Local weight loss clinic gains while its customers lose
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Jeff Dedrick
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Denise Bergen
JANESVILLE Chris from Beloit shed 37 pounds.
Elaine from Roscoe dropped 29 pounds and is getting closer to her goal weight.
Dan from Janesville lost 79 pounds in nine weeks.
Meanwhile, Jeff and Denise are expanding, and that's a good thing.
Jeff Dedrick and Denise Bergen own Medithin Weight Loss Clinics. Since opening 14 months ago, the business has muscled its way from six to 16 employees and is eating up available space in the building it leases at 2605 Kennedy Road in Janesville.
"The business has ramped up quicker than I thought," Dedrick said. "It's really grown through word of mouth."
So much so, that Dedrick and Bergen—his wife—plan to open clinics in Madison.
"We know that if it works here, it will work in Madison," he said. "It's working here, and last year was a tough year with the economy.
"But a tough economy is not a reason to not follow through on a good idea."
Dedrick, a Janesville native, has a history of spotting opportunities and pushing them through to successful businesses.
He and Mark Groshan, another Janesville native, watched the Little Caesar chain expand and decided to open a franchise right out of college in 1988. They saw similar popularity with the yogurt chain TCBY and opened one of those next.
They ended up with four pizza places and one TCBY, all in the state of Oregon.
"After seeing those chains making mistakes on the corporate level, we decided to start selling our stores and look for other opportunities," Dedrick said.
That brought the pair home, where they bought the Janesville and Riverfront Athletic Clubs in 1999. Dedrick sold his interest to Groshan to start a business focused on Internet advertising and marketing.
He still runs that business, in addition to the Medithin venture.
Medithin is a physician-supervised weight-loss program that Dedrick and Bergen say is safe, effective and affordable. Patients get an initial medical assessment, and a doctor and nursing staff monitor their progress.
The program combines medical therapy—primarily FDA-approved appetite suppressants—with a diet that's high in protein and low in calories and carbohydrates. It's administered with a strong psychological support system, and exercise is encouraged.
Bergen said the clinic has had more than 1,000 patients since it opened. Several travel to Janesville for weekly reviews from central Wisconsin, Iowa and Illinois. One woman even inquired about flying in from New York.
The latter inquiry could have been the result of a recent New York Times story about women trying to lose weight for their weddings.
The story started with the tale of a Rockford woman who visited Medithin in Janesville to drop 34 pounds so she could fit into her grandmother's wedding dress.
"Most of our patients have been successful," Bergen said. "It's not for everyone. There's a lot of commitment involved.
"There's certainly an unhealthy side to the weight-loss industry, but our program provides structure and a support system to help people keep the weight off."
In opening the clinic, Dedrick said he sensed a growing willingness among potential customers to come to a weight-loss clinic.
That willingness extends to men, a smaller demographic in the nation's estimated 75 million dieters who fuel the $61 billion annual weight-loss market.
Bergen said a typical Medithin customer wants to lose between 40 and 80 pounds. Some want to lose more, some as little as 10 to 20 pounds, she said.
The program starts with an initial 90-minute visit and medical tests, which Bergen said is the most costly part of the program. It then continues with weekly reviews until a goal weight is reached.
Bergen and Dedrick declined to disclose the program's cost structure, but they said food is bought at grocery stores.
One patient, she said, lost more than 100 pounds, which puts him among the clinic's biggest losers.
There's no doubt "The Biggest Loser," a popular show on NBC, has increased awareness and business at Medithin.
But it's also caused problems.
"People come in and expect to lose all this weight in the first week, like they do on the show," Denise said. "Then they lose five or six pounds the first week and are really disappointed.
"They eventually understand it's all relative and progress toward their goal weight."
Bergen and Dedrick said it's satisfying to see smiles grow as pounds fall away.
"I had a woman tell me the other day that I changed her world, and that made me kind of uncomfortable," Dedrick said.
"I didn't change her world. She did."

May 31, 2012 at 3:39 p.m.
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I've lost 132 lbs from April of 2011 until just yesterday, learning how to eat right and with moderation through Weight Watchers. IMO, Medithin is not a healthy program to follow.
May 31, 2012 at 5:57 a.m.
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Good point & I agree with JULIEW - I also thought the article sounded like a paid advertisement. I would imagine the initial cost that includes tests, doctors, nurses, etc could be quite expensive, but if it works that is good.
May 30, 2012 at 11:12 p.m.
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I would like to hear about these "Success Stories" about a year from now. If it is truly a "Success", they will be able to keep the weight off. That is the thing with these "diets", expensive and not eatting the day to day foods that are within reach and practical. Exercise 3-5 days a week and watch what you eat. Eat smaller portions. THAT is how you keep off the weight.
May 30, 2012 at 3:08 p.m.
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it doesnt matter how they lose it , if this is working for them kudo s for their effort in making a change in their lives , it their money and their time . they cut out some food s , but only for a period of time , then they are reintroduced but your taught a healthier way of choosing what u eat from that food group . its not just about weight loss its about making better choices in what you eat too .
May 30, 2012 at 9:06 a.m.
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The four main food groups are:
1. Salt
2. Sugar
3. Fat
4. Artificial ingredients
May 4, 2012 at 8:03 p.m.
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I was able to lose 110 pounds in about a year without the use of shots, pills, or fad diets. Eat less, move more.
May 4, 2012 at 11:48 a.m.
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THANK YOU Sandman! I don't care what people say. This "fad" diet has worked for me because it has taught me things about food that I didn't know before. It has taught me about HOW the body uses the food that we eat and that a calorie is NOT just a calorie. (I literally laughed a little when I read that.) But either way whether you believe that 52lbs in 3.5 months is healthy or not (3.71 lbs per week averaged), is irrelevant. I FEEL good, I LOOD good, I EAT well, I TAKE CARE OF MYSELF AND HAVE CHANGED MY LIFESTYLE. I am able to get out an exercise being less heavy on my frame. I'm not putting poisonous complex carbs into my body anymore, and it's amazing how healthy this has made me (just ask my doctor). Sure I could've done it without paying to go to this place, but THAT gave me the accountability while I was detoxing from the carbs (the bad ones) to stick with it, and keep committed. Same thing if I was quitting smoking. If I had joined a "clinic" to help me quit smoking, would you all be as harsh about that and tell me I was foolishly wasting my money on something I could've done "on my own"?? Doubt it. So, to each his own. It is what it is. And now I am what I am.... HEALTHY (and thin too, YAY!) :)
Denise and the girls at Medi, I still love ya'll :)
May 3, 2012 at 12:31 p.m.
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Sadly, the amazing champion bodybuilder MIKE MENTZER ALSO died at 50 years-old due to heart complications on June 10, 2001. He was found dead in his apartment by his younger brother and fellow bodybuilder Ray Mentzer, who died two days later in his sleep after complications from a long battle with Berger's disease (IgA nephropathy).
And aside from the idea of "calories in/out," the arguments that support a balanced diet and the necessity of ingesting micro-nutrients that occur in natural food sources outside of the simple calorie calculation have become increasingly obvious.
Different people need different approaches to losing weight and MAINTAINING that loss, however. Ultimately, it must always involve a personal dedication to lifetime, lifestyle change in exercise, eating and drinking habits. If this program helps people to achieve that goal, and they are willing and able to pay for it, so be it. Money seldom is able to buy a chance at health so directly, and $20-30 hardly buys one dinner nowadays.
If you need convincing of the need, just shop around town for a day anymore to encounter what are some of the most obese people on this planet (that is, "Americans"!). And it's not from a lack of availability quality food nor is it a vast and sordid corporate conspiracy - it's from people choosing to eat and drink and smoke things that they know are not healthy and choosing to not pursue and active lifestyle. Ultimately, it's their choice, that unfortunately we as taxpayers and medical consumers end up paying the price of...and that is the real sin!
May 3, 2012 at 12:12 p.m.
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Size 4 what a cow!! NOT.
your body shouldnt be living on 500-800 cal a day. If you do 2000 a day compared to what you are doing now the weight will come off and reduce portion sizes cut out all the sugar-carbs-less. Don't need to pay $$$$ a month to do this.
52 lbs in 3 months is NOT healthy either.
they say healthy is about 3 ish lbs a week.
May 3, 2012 at 11:37 a.m.
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"The most important thing regarding nutrition is that a bodybuilder obtain a well-balanced diet. This can be accomplished by getting the daily compliment from each of the Four Basic Food Groups:
1) fruits and vegetables
2) cereals and grains
3) meat, fish and poultry and
4) milk and daily products.
Doing so will give you the proper ratio of nutrients - 60 percent carbs, 25 percent protein and 15 percent fats.
Don't underestimate the value of a well-balanced diet. Think about it. What could possibly be better than a well-balanced diet, which covers all of your nutritional needs?"
Mike Mentzer-first person to score perfect 300 in both Mr. Universe and Mr. Olympia and arguably the winner of 1980 Olymipa which was Arnolds last victory
May 3, 2012 at 10:17 a.m.
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mteg you sound alot like my dietician.
May 3, 2012 at 10:05 a.m.
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To quote the great Mike Mentzer "a calorie is just a calorie". Weight and weight loss are simple equations that people make complicated. Anyone that wants to lose weight (just weight loss, not gain muscle or improve other areas of health) needs to calculate their BMI. That is the minimum amount of calories needed daily to maintain their current weight. To lose weight, simply eat less calories. It wouldnt matter whether you ate salad or Krispy Kremes, if you eat less than your BMI, you'd lose weight. Second is metabolism, the bodys rate of burning calories. Some foods speed this up, along with exercise. That is why atheltes have to injest far more calories than a seditary person, because they burn calories faster. Ketosis, Atkins, juice, etc... fad diets only work while you are on the diet. Funny how the bodybuilders of the 60's and 70's (most AAS free) all consumed diets equally balanced between carbs, protein, and fat. My advice to anyone that wants to lose weight is skip soda, froce yourself to write down all calories taken in for the week, eat when hungry (and only when you are hungry), find an activity you like that involves exercise and do daily, cook meals vs. take out or frozen pizza, set small goals to accomplish the big one.
May 2, 2012 at 10:15 a.m.
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The dietician I go to says you should not go below 1200 calories a day, and to loose the weight at no more than 2lbs a week. I eat fresh fruit everyday, exercise everyday and watch my portions and I have lost 2 sizes and lost 23lbs. I am doing it slow. They slower you do it the easier it is to keep the weight off.
May 2, 2012 at 10:14 a.m.
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studs,
what "scientific" claims are you seeking? Are you saying a diet with low carbs, lower processed foods, high in protein, along with moderate exercise does not work?
I would suggest that you go to pubmed.gov to seek your answers. Protein metabolism, exercise, moderation-balanced nutrition; these topics are well researched and there is a wealth of information for you to determine what will/can work for you.
Perhaps you believe the "science is not settled" on an optimum human diet? Interestingly enough, AL Gore will tell you that the science is settled on anthropogenic global warming....but diets-no way!
May 2, 2012 at 10 a.m.
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Prinny, how many calories are you allowed a day? I know each person is different, but what is YOUR allotment?
May 2, 2012 at 9:52 a.m.
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This is the easy way out. You don't need shots and all that crap, you need to eat correct and exercise. Most of these people will gain back the weight once they stop going. Instead of paying the high prices for this fad diet use that money to get a personal trainer or dietician to teach you how to properly change your lifestyle. Anyone can lose weight when you are put on all sorts of appetite suppresants. And what are the side effects of these pills and shots? Are they FDA approved and even so look at all the past weight loss pills out there that were approved and are no longer because of the terrible side effects that show up later in life. Come on people, do the hard work, change the life style, and it all starts from within yourself, you have to change your mindset before you can change your physical self.
May 2, 2012 at 9:44 a.m.
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Where's the science behind these claims? Oh, that's right, there is none.
May 2, 2012 at 9:25 a.m.
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Jeff and Denise, thank you for an amazing last three months. And for helping me CHANGE MY LIFE. As a chronic pain patient, due to a genetic hereditary medical condition, this weight loss has given me my mobility back and reduced my pain tenfold. There is NO price I could put on that. For anyone who has never experienced 24/7 pain like I have, you will never understand the sheer hell that is. Thank you Medithin. You are near and dear to my heart. :)
May 2, 2012 at 9:24 a.m.
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I am ALSO a Medithin success story. I'm still currently doing the program but am down 52 lbs in 3 months! I feel AMAZING! Everything about my life has changed from this program. This is not a temporary way to eat, this is a LIFESTYLE change. The only way that you will gain ANY pounds back after being done is if you go back to eating fattening, carb-packed foods that the body was not made to eat.
besmom - you are providing information that is different from my calorie allottments and providing information about the costs that are painting a picture that you are paying way more than what you are getting out of the program. The people there provide more than just drugs and a shot, they are providing counseling, encouragement, accountability and help with issues that real people deal with in the emotional journey of losing weight. If you don't consider yourself worth the $50/week to change you life, I feel bad for you.
Bucky- the program does allow fresh fruit, in moderation as with everything else, simply because fruit carries a lot of natural sugars that will impede a persons ability to stay in ketosis which is the process by which your body burns stored fat for energy instead of carbs. The restrictions on the "diet" are simply to keep your body in a weight-loss phase and are reintroduced upon the maintenance phase at the end of the program, which is designed to help patients maintain their new-found body size. This "diet" is really based around other low-carb programs such as Atkins and the South Beach diet. The shots/pills to reduce hunger are all natural(amino acids), and honestly, half of the time, I don't remember to take mine and I still stay within my calories allowed and eat the way my body was made to process food. Protein and simple carbohydrates in moderation were what the body was built to use for fuel. Complex carbs (sugars) are essentially poison for the body. Check out Dr Robert Lustig's "Sugar the Bitter Truth" http://www.google.com/url?q=http://www.y...
And learn about how bad sugars are for your body. I've now witnessed several success stories from the program and feel blessed and proud to say that I invested in myself by providing me with an opportunity to change my life. For the naysayers, you can continue to eat how you do and see which one of us is subject to heart disease, stroke and cancer more readily throughout our lives. I know i've made the right decision for my life, to be here with my family for more years than what I would've been afforded by putting what I used to, in my body. Oh and for the record, I've been monitored by a non-affiliated family practicioner throughout my program and have had blood work done periodically, and have been told that I am the healthiest I've been EVER, right now. So how's THAT for unhealthy!?!
May 2, 2012 at 7:34 a.m.
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Well Duh...do you know of ANY business that ISN'T about the money ?
May 2, 2012 at 6:11 a.m.
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I know someone who used this system to lose weight. She was probably a size 4 when she started and is now a size 2 or 0. Any person (program) who would sign this person up to lose weight scares me. It definitely is about the money for this weight loss place, not health! Steer clear, people!
May 2, 2012 at 5:53 a.m.
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Besmom, thank you for pointing out what the article doesn't say. This diet is terrible, and not healthy. When you aren't allowed to eat fresh fruit, that's an issue. When you are given shots and pills to reduce hunger, that's not safe. I know of someone who went on this diet, and as soon as the shots and pills went away, the weight came back.
May 1, 2012 at 11:41 p.m.
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I am one of Medithin's success stories. I went from a size 18 to a size 8 in just 6 months! There are no special shakes, snack bars, or strange prepackaged foods. Just lots of protein, veggies and natural foods.
I am thrilled with my new healthier way of eating. Its strange too, once you've been on the program for awhile, you don't miss all the sugars and starches.
This changed my life! My youngest daughter used the program first and lost 85 pounds! Now my oldest is on Medithin and to date has lost 50, she just started in January!
I don't have the words to express how fabulous this program is, and their staff is amazing. If all else has failed and someone really wants succeed, I highly recommend them! Kudos to the staff. And thank you Gazette for highlighting a fabulous asset to our Janesville business environment.
May 1, 2012 at 11:31 p.m.
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I think they should actually print what the eating portion of this program recommends. It encourages ketosis, mainly strictly limiting carbs. The calorie intake they give is between 500-800/day. Depending on any specials being run, it's 150$-200$ for the initial appt, and then 50$ a week for medicine and Vitamin B or "skinny shot" injection. This medicine by the way retails for about 27$ a month.
May 1, 2012 at 9:19 p.m.
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This seems like a paid advertisement, and not a news story
May 1, 2012 at 4:38 p.m.
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it is always good to hear about such great weight loss stories and see success stories all over the country. I recently wrote a free fat loss guide at http://fatloss2020.com/free that goes over the five critical components of fat loss that I've used over the years to help clients be successful in losing weight and keeping it off for a lifetime.
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