Evolution of gazettextra.com continues
Gazettextra.com has evolved considerably in the last few years, and the evolution is far from over. In fact, it appears the pace is picking up.
That should surprise no one, given the breakneck pace at which the World Wide Web continues to change.
At gazettextra.com, we’re pleased with how things have gone, and we expect bigger and better things in the months ahead.
It was about a year ago when we changed our strategy for posting exclusive content on our site. We hold most of our stories until 4 p.m. or after, giving paying print readers a roughly 10-hour head start on our Web customers.
We did that mostly to promote sales of the print paper, and we’ve seen a slight circulation gain. Given the general state of the newspaper industry, that’s a big win.
We were concerned about how the change would affect traffic to gazettextra.com. Sure enough, it initially dropped about 10 percent – from 4 million page views a month to 3.6 million. Since then, though, we’ve seen traffic generally rebound, and we’re back up near the 4-million mark.
We think people have adjusted, and we also think additional content on the Web site has helped attract new customers. Our blogs, in particular, are better than ever in terms of numbers and content. By their nature, blogs appeal to niches, but we now have 15, including seven written by community members. We’re looking at adding a few more.
We’re also embarking on a new venture that will mean more local video on our site. We hope that means more traffic, and we hope that means more advertising - in this case, video advertising. I’ll devote an upcoming blog to our video project.
While some things change at gazettextra.com, at least one thing is constant: Comments on stories are popular and controversial.
Some people love the comments. Some people hate them. We love the traffic they bring to the site. We hate the hassles they create for us and the ill will they generate among some users and members of the public.
In an effort to find a middle ground, we’re working on new features that will allow people to rate comments and possibly control what comments they see. Our tech guru has some work to do, but we hope to introduce the changes in the next few months.
There’s never a dull moment when it comes to gazettextra.com. I guess we like it that way.

Apr 27, 2010 at 12:49 p.m.
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The only other reason I thought of why state and national stories usually don't allow comments is that they don't want millions of people trying to comment on a story. That's why I don't mind commenting on stories at Gazette, because it's a smaller audience and I can usually keep up with the other comments (if a story has about 40+ comments I don't even bother reading them, because I won't have the time to follow them.)
Apr 25, 2010 at 6:59 p.m.
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Talking_Monkey, perhaps Mr. Angus doesn't go back to stories once they are off the Gazette's home page list. Why not click on the contact link under the article title and ask him in an e-mail?
Or perhaps the Associated Press has already told him: "You let those clowns post under OUR stories and we'll pull our feed so fast that your web server will get constipation!"
Or maybe he's saving his reply for another editorial. Have you heard the story about the pig with the wooden leg?
Apr 25, 2010 at 5 a.m.
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Scott still hasn't answered why we can't comment on state and federal stories.
Apr 24, 2010 at 11:41 a.m.
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ms_sassy_wi- I agree I cannot read John E's blogs. The caps annoy me. I do use them SOMETIMES. I don't over use them.
I am not hannah or hanna how ever you spell it.
Apr 24, 2010 at 11:40 a.m.
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ms...sassy, I can't understand why an educator would produce such slobbishness while any other educator would condemn that same slobbishness if committed by his or her students.
I shun his stories for the caps problem alone -not that there aren't other good reasons.
Apr 23, 2010 at 11:40 p.m.
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gfan, hence the dilemma as to whether frogger is hannah. I had the exact same thought when I read her complaint about errors. (Frogger CANNOT possibly be hannah after a complaint about typos / errors!) :)
And on the same note: YIPPEE!! for nocaps/shiftless! John E is way too annoying to read through the yelling.
Great job with the Gazette and Gazettextra, Scott!
Apr 23, 2010 at 12:15 p.m.
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About two years ago, Scott had a blog that asked us if we'd prefer to have posters use their real names. I was all for that.
There'd be much less friction -but on the bad side fewer people would post. I'm sure this was taken into consideration.
Plus, the Gazette would have to take steps to make sure the name belonged to the person who actually claimed it. And even if this was established, how could anyone be sure that all posts with that name were actually written by that person?
Apr 22, 2010 at 12:36 p.m.
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Aha, very cool. How does his work get integrated into Ellington's service?
Apr 22, 2010 at 11:54 a.m.
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Scott great job, I see even John E has decided to answer posts in the forum provided...nice work.
Apr 22, 2010 at 11:49 a.m.
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Would it be possible to allow comments on national and state stories as well? Currently it seems like national comments are not allowed, and a small number of state comments are allowed. Is it some kind of restriction for licensing AP stories?
I second the request to not have video download by default; some of us are actually on dialup still (for those unfamiliar, dialup existed long long ago and is even slower than DSL or cell-phones).
Apr 22, 2010 at 9:09 a.m.
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JimP,
I'm not suggesting we always have stories first, particularly if they aren't in our core circulation area. We're simply not equipped for 24/7 Web coverage. What I'm saying is that our Web strategy of holding exclusive stories until 4 p.m. doesn't limit our ability to provide breaking news as soon as we can.
Scott Angus
Apr 22, 2010 at 9:07 a.m.
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We are having issues with the E Edition. The company that does it for us is working on it. Sorry.
Scott Angus
Apr 22, 2010 at 8:56 a.m.
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Scott, Sorry but I have to disagree, there are numerous times each week I see article long before there in the Gazette blog news
Apr 22, 2010 at 8:38 a.m.
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I had trouble accessing it too when I tried to read it during breakfast.
Apr 22, 2010 at 8:33 a.m.
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Is there a problem with the E-edition? Can't access it...wondering if it's on my end.
Apr 22, 2010 at 7:49 a.m.
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JimP,
Not surprisingly, I disagree. We post breaking stories immediately on our latest news blog, so we've got those stories as soon as anybody. We typically hold news and feature stories that can only be found in the Gazette, such as today's piece on the Cooksville Store and tomorrow's report on the discussion of minority issues in the local school district. No one else - other than possibly our own WCLO - will cover that. As for being second class, 4 million page views a month would suggest otherwise. That number easily outdistances the traffic at the Web sites of most of our peer newspapers.
Scott Angus
Apr 22, 2010 at 7:47 a.m.
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LOL, I like that even better.
Apr 22, 2010 at 7:40 a.m.
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callitasiseeit, you could title your blog, "we the shiftless".
Apr 22, 2010 at 7:34 a.m.
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Hannah/Frogger commenting on proofreading? there is my chuckle for the day.
I am interested in writing a blog where I use only lower case letters. I would call it CAPS LOCK OFF. what do you think?
Apr 22, 2010 at 7:14 a.m.
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Oh, by the way, the video idea ought to be set up in this fashion: Make it optional to view instead of just playing them by default because of bandwidth issues. I like the way the Gazette loads up nearly instantly, as I am on DSL.
Apr 22, 2010 at 7:12 a.m.
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I like the idea of no print, as it would save some trees. Also, the Green Bay Press Gazette has a very cool comments section that looks as if they contract out. Check it out.
Apr 22, 2010 at 6:48 a.m.
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Most of the news stories you hold till after 4 have been posted by other Internet news media sites as they become availabe.
I can't see where holding news till 4 or after helps the Gazette except make you look 2nd class as a news source.
Apr 22, 2010 at 6:41 a.m.
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How ironic. The e-edition is throwing an error right now.
Apr 21, 2010 at 11:40 p.m.
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Scott
The changes sound great. Thanks for helping me again with my project for grad school, it turned out well. Keep up the good work buddy and keep working on your left handed hook shot for your come back game.
Apr 21, 2010 at 9:52 p.m.
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Yes, Frogger, we make mistakes. We do our best, and we do edit every story before it is published. Given the volume we produce and the time constraints we're under, however, some mistakes are inevitable. One mistake is too many for me, but I've become a realist after 32 years in this business.
Scott Angus
Apr 21, 2010 at 9:48 p.m.
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No, by tech guru, I mean our own Jonathan Lindquist. He's our man, and we're mighty glad - and lucky - to have him.
Scott Angus
Apr 21, 2010 at 8:29 p.m.
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By "tech guru" you mean the programmers at Ellington CMS, no?
Apr 21, 2010 at 8:21 p.m.
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As for blogs ..
I'd love to be the "dear abby"
on gazette extra blogs.
I'm told I have an exceptional
balance of common sense,humor and wisdom.
I am always asked the best way to handle something.
I've many life experiences under my belt and
I expect them to continue
being never ending.
That is until the day life ends!!!!
Apr 21, 2010 at 7:13 p.m.
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By the way, Scott, the "evolution" reference should get those two riled up!!!
Apr 21, 2010 at 7:09 p.m.
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Scott, it's a hoot.
Are you allowed to say if Eman and billnewbie for real?
;~)
Apr 21, 2010 at 7 p.m.
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I think you should add proofreading to your ideas. There are so many errors on the articles we see online. If these are 10 hours after print I assume you are printing these errors. So many errors could be corrected if you just read the article once after you write it.
I love the blogs and the ability to comment. Thanks.
Apr 21, 2010 at 6:26 p.m.
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A follow up link http://slashdot.org/faq/com-mod.shtml#cm...
Apr 21, 2010 at 6:22 p.m.
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Maybe try a slashdot system? It works fairly good.
Apr 21, 2010 at 6 p.m.
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As several have indicated before (myself included), I do not wish to subscribe to a print version but would consider subscribing to an on-line version!
...
Food for thought...
Apr 21, 2010 at 5:29 p.m.
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Dugg for progressiveness!
+55 Diggs
Apr 21, 2010 at 5:04 p.m.
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Scott, you're the best, most intellectual editor in the midwest! Keep up the most excellent work!
(this comment was rated 10.0 by the site staff)
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