Newspaper websites move in new direction
When newspapers first fired up websites in the 1990s, nearly all posted their content for free, hoping to lure eyeballs and then sell those eyeballs to advertisers.
Free was the way to go, the logic went, as long as advertisers saw the value and dollars flowed.
Skeptics raised concerns about damage to newspapers, which people still had to pay to read. Why would they pay for content in print when they could get it free online?
The skeptics were dismissed, though, and free content dominated the Internet. Until now. Things are changing in the web world, and they are changing quickly.
Although many people visited newspaper websites, advertisers didn’t flock to them in the numbers we had anticipated. And they weren’t willing to pay as much as we had hoped. The value of web ads took time to be established, and the process continues.
In the meantime, newspaper sales began to slide. Other factors contributed, but free web content played a role.
Now, newspapers are re-evaluating the free-content strategy. Many have started subscription models, requiring people to pay to read what’s on their websites. Some have metered sites, which allow a certain number of free visits before the charge kicks in. Some have flat paywalls, meaning the best content is available only to those who pay.
The Gazette is about to join the growing crowd of newspapers that require payment for access to their websites. Our strategy is still being developed, but the change will come this fall.
Will people howl? Will people look for other free sources of the same information? Will our web traffic initially decline? The answer is yes to all three, but so be it.
What we do costs money. We have 30 journalists who work hard to provide the best local content possible. They must be paid. We have other costs that must be considered. We can’t continue to give away our valuable content.
If people think they can go elsewhere for the same local stories, photos and other information, they are wrong. We cover this region like no other media, and that exclusive local content that will be reserved for our paying customers.
Not everything will require payment. Some content—such as brief breaking news stories, national and world news, and basic community information—will be free. We’ll also offer headlines and short summaries of other articles to show visitors what’s behind the wall.
If we’re going to ask people to pay, though, we know we must improve gazettextra.com. We’re buying a new online computer system to help, and we have many ideas.
For starters, we’ll post stories as soon as possible, rather than holding them as we now do to give our print customers a head start. We’ll also post all of the content from our paper, including editorials, letters to the editor, Sound Off, kicks stories, Anna Marie Lux’s columns and much more. We’ll pursue content that’s better suited for the web than print.
We’re not forgetting our advertisers. We believe our web traffic will remain high enough to provide an incentive for businesses to promote their goods and services, and our paying visitors will be strong candidates to shop locally.
Through all of this, the print Gazette will remain the foundation of our franchise. Our circulation has held its own during much of the web revolution, and we think this strategy will bolster it more.
This is a big change for our industry and for The Gazette. Not everyone in our business thinks it’s the right approach. We do, and we’re confident that a vast majority of our customers will see the logic and value of our new model.
Scott W. Angus is editor of The Gazette and vice president of news for Bliss Communications. His email is sangus@gazettextra.com. You can follow him on Twitter at @sangus_.


Nov 11, 2012 at 11:06 a.m.
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This story probably made it back on the list without new comments because the days of commenting on this site will soon be over. And this site will soon become a subscription site, right?
Sep 13, 2012 at 9:03 a.m.
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Will just have to local vision TV where your other staff have gone!
Sep 9, 2012 at 4:05 p.m.
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Maybe Bliss Communications should just look into selling out to another New's organization.This way you can still reorganize in some other investment,perhaps news,as well as the reader will get still good quality news without all the local soap-opera.
Kind of like Van Galder did with Coach USA.
Come on face it.Man does not live on in-bread alone and donating to good causes,like the Janesville little theater is interesting enough,however, when the theater becomes the sole bread and butter,then obviously the business changes as much as the occupational fluctuation that has been created by one.
Nope,I'm sorry,but you preach about a strong work Ethic like you own it,yet you donate to such causes as those that worked so hard pronouncing the word Work Ethic.Wonderful contribution indeed,but when they start getting paid more than the rest of your staff,it kind of defeats the purpose doesn't it?Yet again,everyone else is an idiot for playing along.
Now you get everyone wanting to jump in and play "Rain Man".Just act the idiot.It pays more to be stupid.
Is it all that will become of employment in Rock County to be a Janesville Gazette Laugh Track Audience?Applaud when you say,Cry when you say,laugh when you says.The lights and food will stay on for your astounding audience.
Furthermore,We all have rules to live by.Calling the Janesville Gazette or any private business the makers of the rules and that you have no further need for rules beyond local politics.(Loop Holes/Politics before the Law).Really gives the young readers and job hunters something to look forward to when it comes to defining the laws of the land and a good work ethic.I notice that The Janesville Gazette isn't even a part of the BBB,let alone the FCC.
Great concept the American system is.As others as well.Pay your way is the best example anyone can give.But when you don't go along with the government rules,You don't get Government Protection.When you don't get Government Protection,then you loose any Philanthropy Status that you have been relying on........far to heavily.
Sep 9, 2012 at 2:57 p.m.
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still waiting for some answers scott, on this matter!
Sep 8, 2012 at 9:37 a.m.
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The question becomes:
What happens to the tolerance level in the matter of bannings and deletions when the culprits are paying for this site?
Sep 2, 2012 at 9:06 p.m.
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By the way, this doesn't even say how much it's going to cost, that would've been a nice detail to put in Mr. Angus. You may also like to know that most newspapers in our area, and in most of the states surrounding us still have free online news that has kept up with the current web world pace, IE: Like buttons, being able to comment directly on comments you agree or disagree with. That all being said, I hope whatever pay version you roll out will be able to compete with whats already available out there.
Sep 2, 2012 at 9 p.m.
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Good thing channel3000, which is actually channel 3 out of Madison but rents space in the Gazette building right here in Janesville, covers local stories and they are still free! I won't miss the censorship and all of the ongoing rants by some of the regular users here (you know who you are) and with this moves comes the perfect time for someone to start a local news site that could give better coverage and charge local advertisers less for more. Best of luck to The Gazette, but I think you're about to dig your own grave, PRINT IS DEAD!
Aug 30, 2012 at 4:54 p.m.
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Make no mistake - the advertisers are paying attention to this self-destructive move by the gazettextra.
Aug 30, 2012 at 3 p.m.
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Read the paper and take notice on how many articles are from the AP wire service. More than 1/2? What are these 30 journalists doing????
***
WCLO
Aug 30, 2012 at 2:59 p.m.
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30 journalists and no spell checker. The paper is a joke!
Aug 29, 2012 at 10:16 p.m.
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if you would charge the ryan campain, for the articles, you would not have to charge for the gazette websites. why pay for news that is 2days old , which is a common practice with the gazette and incomplete stories.all the madison tv stations, have up to date news and obits, all free and complete stories. if skip would back off on his donations, to the GOP. the gazette would not have this problem with the website
Aug 29, 2012 at 2:09 p.m.
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I do hope the new site updates local stories such as the plane crash in Walworth today more frequently. I had to go to another paper to get the unfortunate update.
Aug 29, 2012 at 7:46 a.m.
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Why would we expect it to be free? We went to online subscription to cut down on recycling, and to have access on laptop and Ipad when we are out of town. We also subscribe to several other E editions, with the cost being about the same as the Gazette E edition is now.
Aug 29, 2012 at 7:27 a.m.
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Hasta LaVista Baby!
Aug 29, 2012 at 7:26 a.m.
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Perhaps you should charge for the blogging part, and give the news for free. Seems to me a lot of the people in this forum are addicted to blogging. They don't seem to be able to get enough of ripping each other on every little nugget of news.
Aug 29, 2012 at 7:14 a.m.
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I'd rather donate to HealthNet than the Gazette.....bye !
Aug 29, 2012 at 12:55 a.m.
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Upon reading fordfan's comment at 8:19 pm on August 28, I have a bit more to add myself.
As mentioned, if public employees are involved and the organization that they work for is short on money, it is popular thought they are making too much money and are the cause of the budget problems.
In keeping with the mindset of the party and the people that the Gazette endorses and supports politically, I have a solution to your budgetary problems.
I read a Gazette staff blogger just the other day mentioning that both his vehicles are paid for, his property in Southwestern Wisconsin is paid for, and I believe he stated that his residence in Janesville is paid for. I could be wrong on that one, but it is immaterial. It seems that Gazette Staff might be making some sort of a living wage. Well in keeping with the thoughts of those you support, does it not become obvious that the staff is grossly overpaid? How can you run a business with people working for you owning vehicles and houses and taking vacations to other States and going to various entertainment places? You must take their money away from them so that you can balance your budget. How dare you people make a living wage and expect the public to pay for it by charging for your web content. You are very welcome, think nothing of it.
Aug 28, 2012 at 8:49 p.m.
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There is plenty of free news out there, so you won't catch me 'paying' for it instead of 'searching' for it.
Aug 28, 2012 at 8:46 p.m.
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This could actually work! The website is not worth paying for now, but with many improvements, it could be worth something. If it becomes something of value, I would pay the same for it as I would for an ap ($0.99 one-time charge). Cross your fingers.
Aug 28, 2012 at 8:19 p.m.
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I will need to see the pricing model before I make my decision. I certainly understand the reasoning about charging for news and just because it is online it does not mean the reporters can be doing their work for free. However, if you in the news business were teachers or other public workers or union members, I would think you all would offer to take a huge cut in pay and benefits as that is the attitude that has been fostered by your political party endorsements. Work harder for less or be called lazy and unworthy. We are all in a huge race to the bottom and you just joined the race even though you may have thought you were exempt. Very sad I would say. I wish you well and hate to see the decline of the Gazette if that should occur over this. I hate to see this happen to good, hard working people but some of us make our own beds.
Aug 28, 2012 at 7:03 p.m.
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Where am I going to get my sidewalk updates? And how will I ever know if GM comes back?
Aug 28, 2012 at 6:41 p.m.
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I've already deleted my gazettextra icon - no big loss.
Aug 28, 2012 at 6:36 p.m.
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I'm just wondering how Rock County can support two daily newspapers. Neither one really covers Walworth County well...seven day old blog entries are still shown on the Walworth County Today section.
Aug 28, 2012 at 5:59 p.m.
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Where are all of the “buy local” people at now? Hypocrites.
dont know. Ask Scott where he bought his car for $100 less than"local"
Aug 28, 2012 at 4:14 p.m.
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Best of luck to Scott and the Gazette staff (great people from the handful that I’ve met). Web viewership is going to decline, but I highly doubt that you will lose any actually subscriptions from doing this. You’ll likely see an increase; free loaders (like me) will have to pony up to get their local news and to post nonsensical comments on articles.
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Where are all of the “buy local” people at now? Hypocrites.
Aug 28, 2012 at 3:55 p.m.
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I see it is too hard of work to put the polls on the site as well. Once there was one on Gazette and WCLO. Then just WCLO- now NONE.
Aug 28, 2012 at 2:57 p.m.
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Way to go Scott. Your last big decision. Restrict comments on blogs. Result: Chase away readers. Charge for online version of paper. Result: Chase away readers. I'm noticing a trend. LOL
Aug 28, 2012 at 2:09 p.m.
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This sucks!
I will not pay for this and I will NOT be re-newing my subscription!
Just get the news from WCLO!! LOL
Aug 28, 2012 at 2:08 p.m.
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Aside from your poor attitude regarding feedback, I get the 'business' end of this decision. I should tell you, I do not subscribe to the printed version, BUT, if I see an article on Extra that looks good, I'll usually buy a printed copy. I expect that, with this change, I will be less likely to buy a paper, because I won't have the 'tease'. I realize I'm just one person--and, your comments indicate you don't much care about the responses either way. One more thing: You mentioned that the Gazette has "held its own" with all the changes in the industry. That leaves a lot of room for interpretation, but I bet readers would enjoy knowing if the money made from this move is primarily for the purpose of better wages/benefits for the employees, or just the bottom line for the owners? I wish the paper well, either way.
Aug 28, 2012 at 1:52 p.m.
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OMG.. I already do not by the paper version, now what will I do? Is there another paper who runs ads for dick calls instead of duck calls? If I want to be called names and have false accusations flung at me for no charge, will I have to call my ex husband? and will I have to let advertisers know I don't have any contact with the gazette, so placing ads in print or electronic media will be a waste of their money???? tsk tsk
Aug 28, 2012 at 1:32 p.m.
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Although I understand the reasoning, I am disappointed. I won't be paying for content either. I usually skim through the stories to see "what's going on". I seldom click on a story and read the whole thing. I have enough bills, to pay for online reading of the gazette which I do maybe once or twice a week is unnecessary. Plus, I listen to local talk radio - so that usually satifies my need for local news.
Good luck. I'll still visit, but will only be reading what you offer for free.
Aug 28, 2012 at 12:54 p.m.
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Makes sense to me. You're a business & your employees should get paid. This is a changing world. Ignore the haters. I don't live in Janesville but someone close to me does & I read your paper online several times a week to stay current. Good luck with the transition.
Aug 28, 2012 at 12:38 p.m.
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Actually that deletion might be a good sign re: the content of my comment, which wasn't too bad but was nonetheless in the territory of needlessly provocative.
Aug 28, 2012 at 11:56 a.m.
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I find it hard to believe adverts won't pay more for the big, in-your-face popups that take click/effort to get rid of...I don't mind "paying" in that way.
Aug 28, 2012 at 11:11 a.m.
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This is the beginning of the end for the gazettextra. There is almost nothing worth paying for that this sub-standard website has to offer. Good riddance gazettextra.
Aug 28, 2012 at 10:49 a.m.
Aug 28, 2012 at 10:35 a.m.
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All the other sites I visit have already gone to this so I am not surprised. As for those Gazette haters, good riddance.
Gazettefan, bad joke, pot meet kettle.
Aug 28, 2012 at 10:26 a.m.
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"....hardly for the community you claim to "serve". "
.
Really? Do you really think the Gazette has an obligation to serve the community for free? I'm betting most of you complaining about paying for the service the Janesville Gazette provides also downloads movies and music without paying for it. Am I right?
Aug 28, 2012 at 10:16 a.m.
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I would like to think that if this site became profitable for the Gazette, it would do an effective job of honing-in on how religious discussions go bad.
Inevitably, sooner or later (usually sooner), thus far, reasonable and cogent commentary by non-believers is assailed in crude and hostile ways by believers. It would make for hearty debates to keep believers on a civil course.
Aug 28, 2012 at 9:51 a.m.
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Those who believe there is value in purchasing an online gazette subscription will buy-those who do not will not. Its an easy economic lesson-Bliss believes the former. Perhaps someday, the gazette like other papers will exist only on line.
Aug 28, 2012 at 9:17 a.m.
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I'm glad im not a reporter for the gazette cause if i was i would be thinking of looking for a new place to work. Also if your not making enough money maybe you should downsize like most places in this economy.
Aug 28, 2012 at 9:07 a.m.
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The Indianapolis Star is changing to a pay site Sep 1. There is a $12 per mo charge for non print subscribers. Print subscribers get it for free, BUT their subscriptions went up $5 per mo.
Aug 28, 2012 at 9:02 a.m.
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I guess that we will see
who the freeloaders
really are.
Aug 28, 2012 at 8:50 a.m.
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Goodbye to the Gazette...I will not being paying for it's content. I'm laughing so hard at this statement "If people think they can go elsewhere for the same local stories, photos and other information, they are wrong. We cover this region like no other media, and that exclusive local content that will be reserved for our paying customers." the stories that matter are covered by other media sources. Most of the stories I've read on this site may hold my interest for the minute or two it takes to read it. Half the time you get more information on the stories by reading comments, where someone will post a link to a different source that has a better story and images.
Too bad you haven't figured out how to bring in the revenue with advertisers. I work for a company that has a couple hundred news and broadcaster sites and they bring in enough revenue from advertisers alone to keep the websites free.
Aug 28, 2012 at 8:15 a.m.
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Surprising it didn't happen sooner. There is almost no money in online advertising, and I'm sure the cost of operating this website far exceeds the revenue it generates, especially from people like me who install Adblock on all my browsers, so I don't see any ads, no matter what site I visit.
That doesn't mean I think it will work, but it will restrict people from accessing and either force them to buy a subscription or get a paper. I'd hazard a guess and say that most people will do neither.
As noted below, Craigslist is a superb place to buy, sell and advertise. Why in the world would I use the Gazette? Have you seen the classified section of the Gazette recently? Nothing there, and if people aren't reading it, then you aren't going to get any benefits from it as an advertiser.
This isn't the NYT, so I can't imagine spending over 5 bucks a month on it. Over that and I'm out.
Aug 28, 2012 at 7:56 a.m.
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Most of you aren't bloggers... you're just a bunch of miserable, complaining idiots. If I pay for the net version, maybe the blog areas will have more intelligent individuals posting instead of what we have now.
Aug 28, 2012 at 7:55 a.m.
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Some of the big ones give you like 10 free stories (for example) a month and then you gotta pay.
Aug 28, 2012 at 7:24 a.m.
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I think it's a good move. There is no better source for local news coverage in our area. Some of you like to complain about errors or misspelled words or whatever. If you had to follow those reporters around on their police beats, interviews, breaking news coverage, meetings and the like you'd likely not last long on the job. I'd like to think we ALL give our best on our jobs no matter what service we offer and which industry we choose to work for. The Gazette has been a constant source of information to those who choose to stay informed. Re: the cost, how much do some of you spend on junk food in a week?
Aug 28, 2012 at 5:12 a.m.
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Interesting.
I have to agree with the first four comment's.
While I've enjoyed coming to this site for my daily "fix" for news I'll find another.
For the "toxic" poster's I don't know why the Gazette didn't follow other media example's(attaching one's comment's to their Facebook page).Perhaps, if someone is personally identified rather than hiding behind some made up screen name they wouldn't be so quick to be so toxic. I wish you well in your future venture's.
Aug 28, 2012 at 4:57 a.m.
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Could I get the schedule of the guy who gives out promotional copies of the gazette at grocery stores?
Aug 28, 2012 at 1:57 a.m.
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The man who helped make an affordable home PC possible was more interested in "How can I help the world solve problems collectively" and not "How can I make myself rich". I mention this to address a concern for duly aiding the community you serve/operate in while still being able to maintain a profit margin decent enough to cover all of the expenses.
I am sure that the Project Manager(s) and team(s) are looking into all aspects, variations, percentages, methods and procedures. How deep people click into the current setup of the web presence is a number they will be dealing with as a medium-line to draw from, as well as where they are going. One of the things not mentioned, however, was "Streamlining", looking at the various ways to scale back and cut back without losing quality and maintaining or improving a profit margin. This is something that would say there is a care and concern for the overall good of your community. For example paying to see editorials, political campaign or activity reporting, etcetera as compared to local newsworthy items that relate directly to citizens such as, for example, a new facility for underprivelidged children. In my opinion this would fall under the need for "Classifieds" to be more openly available for optimum coverage and, therefore, successful advertising for those paying for those ads, only in a more ethical sense.
As far as omitting comments on some stories and not others, I can see where this is probably a good idea, however it is bound to be wrought with problematic grey areas such as; "which ones do we disallow comments on?" Personally, from a security standpoint, NO comments is best LOL seriously, and it is why the news web presence I helped to create does not accept such comments (But we do have forms for specific purposes.)
And Pop-Ups? I always ALWAYS highly discourage them! Nothing is more annoying, and truly makes me avoid some not-mentioned big news sites that not only have many ads splattered around on each and every single page, but also feel this need to annoy anyone visiting the site.
Many people WILL be going away, some immediately and others in due time over a few months, but these numbers do depend on factors such as quality of the current and recent past news coverage, and if it is pertainent enough to them.
And as for newspapers being a "victim" of internet technologies, thanks for saying so!! True as it may be, since it never was created for commercial applications in the first place. Which is why it is so frought with problems in trying to do so and keep it "secure" enough simultaneously. GREAT post, janesvillecomments. I can tell you are of intelligent consideration and not emotional-based opinion. ^5 Now let us hope some of what is said here is being taken into account and used in this remodeling effort.
Aug 28, 2012 at 1:15 a.m.
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I am keeping an open mind as I have used the free web site for a long time. The key parts for me and many others are...
How Much?
How good is the service (is it worth it)?
I am on board, but I paid for ESPN extras and was not impressed. Some of your posters will definitely be totally lost with the ability to post all day long. So for them you could probably charge a $1,000 a month and they will subscribe. :) Peace
Aug 28, 2012 at midnight
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Provide free access to web if user is a subscriber to the printed paper. Utube, texting, and tweets could be used instead of normal news paper news. Advertisers will pay for effective web page hits to their products
advertising.
Aug 27, 2012 at 11:50 p.m.
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Unfortunately, the newspaper industry as a whole is a victim of Internet technology. The once-a-day pulp delivery will not satisfy today's audience which has access to the Internet. Decades ago, CNN eroded the traditional news market on television and made the national and regional news portions of the daily newspaper irrelevant decades ago. The Internet is now grabbing market share of local social calendars. You don't need the local events list for organizations, churches, hobby groups, etc. if you can find their web site with Google or locate their Facebook page. The printed newspaper is going the way of the phone book (how often do you use one of those these days?). Once you bookmark or "like" a page, you don't need to look it up again. You can get reminders from the web, you don't have to check the community calendar, or the tv listing, or movie guide in the paper.
The Internet has also cut into the classified advertising. Why chafe under the Gazette's classified section space limitations and costs when you can run an add on Craig's list? Why sell it on page 9B of the Gazette if it is shippable and you can advertise it to the world on e-Bay? A property search on FirstWeber.com can bring up photos, maps, and property tax information that the Houses For Sale - Section 620 of the Gazette just can't compete with.
If the Gazette is willing to take a chance on a potential business model for the web, consider charging for an ad-free version of the Gazette. It is pointless to pay for a premium high bandwidth Internet connection and then wait over a minute for all the third-party advertising files, cookies, add-ons, and data from multiple ads that try to get by most browser's pop-up and cookie managing components (that is why the first thing smart people do after upgrading their Internet Explorer web browser is to change the default home page to Google.com or some other fast-loading site). People might pay a small fee for an ad-free central clearinghouse of local news and comment. Not many will pay if it is still tied down to a dead-tree version and the pay-for-pulp pricing that accompanies it. The Gazette should get it's revenue from selling enhanced Gazlo features.
People who continue to insist on "free" content will eventually wind up getting what they paid for, but the newspaper industry needs to realize that the era of "Stop the Press" is history, and the downsizing that has occurred so far is only the beginning.
The Gazette's best hope is to merge with a TV station and become the local stringers for them, and share the technology and tech staff costs of a shared web site with a larger market. TV station web sites will also need to morph to include more on-demand content for an audience increasingly unwilling to wait for scheduled broadcasts. Perhaps if Charter or DirecTV continue to be unwilling to offer a la carte programming, the CBS/ABC/NBC affiliate station web site of tomorrow will replace them as a viable alternative.
Aug 27, 2012 at 9:27 p.m.
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The Fourth Estate needs to change and upgrade just as we all need to. However, I will always love the tactile feeling of a newspaper in my hands. I delivered newspapers as a youth and spent several years as a District Circulation Manager. It was certainly easier then. Good Luck.
Aug 27, 2012 at 9:27 p.m.
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OK, OK, "tales." Lighten up.
Aug 27, 2012 at 9:22 p.m.
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I say give it a chance. It'll be interesting see how quickly the people who view the human experience through fairy tails drop out. It'll be cheaper for them to just yell at their fellow-believing neighbors.
Aug 27, 2012 at 8:48 p.m.
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Perhaps the most important question of all: Will Eyester's BLOG still BE FREE to read?
Aug 27, 2012 at 8:13 p.m.
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The WI State Journal did the same recently
but it didn't last very long.
Aug 27, 2012 at 8:03 p.m.
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Support local!
Aug 27, 2012 at 8:03 p.m.
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Support local!
Aug 27, 2012 at 7:47 p.m.
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"Autoworker2
Aug 27, 2012 at 6:07 p.m.
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I will not pay for it as you can find anything you want on the Internet for free, be it movies, books, songs or news. Good luck with your plans."
FB- I see JVL news on here before the gazette. Famous people die and it is in the gazette 2 days later then (I.E)
no mention of a local person writing for her until days later when somebody told you this or you read FB with this info on there.
YOUR paper yesterday said high of 78 and thunderstorrms. What was the high today? was it even cloudy? So why pay for the weather? In the am on WCLO it is different than your paper.Most ever day as well. Same company.
Aug 27, 2012 at 7:40 p.m.
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"This is a good move. I think it's important that everyone understands, as Scott said, how hard these journalists work"
do you need better advertizing sales people?
Aug 27, 2012 at 7:26 p.m.
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By the way Scott, It's only been just a little more than 6 months since your last Blog post. Congratulations. That's almost 9 months less that the space between your previous 2 posts. At that rate of acceleration, perhaps you'll post again somewhere around November 1st, eh?
Aug 27, 2012 at 7:21 p.m.
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This looks like a step toward selling the e-edition to non hard copy subscribers. It must be a tough sell to the owners to go all the way with that since they have that almost new printing facility they probably haven't paid off yet.
I'll no doubt buy access if the price is reasonable. I have no problem helping to pay for the content I read. I just don't need more liners for my cockatiel's cage.
Aug 27, 2012 at 7:11 p.m.
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You've just started with the popup ads, I've only seen ONE so far....So NONE of the other adverts will pay more for the ads that pop and have to be clicked to read the articles??
These types of ads don't bother me and I don't mind having to click a BUNCH of them to read content.
In any case, I do NOT want to pay for sports content since I don't read it which is one reason I don't do print.
Aug 27, 2012 at 6:53 p.m.
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Will the job listings and classifieds still be free to view? A wide audience for those is desirable for those placing the paid ads.
Aug 27, 2012 at 6:44 p.m.
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I hope that also means you will be clearing out the people that post under more then one name.
I like to buy the Sunday paper, but only have time to read on line the other days of the week. Well subscribe depending on the cost.
Aug 27, 2012 at 6:44 p.m.
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more chanches for employers to fire employees for reading on the job. have to balance reading the Gazette online or losing a job!!
Aug 27, 2012 at 6:37 p.m.
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I've already began to migrate away after the shutting down of comments on most stories. good luck with your new business model.
Aug 27, 2012 at 6:29 p.m.
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Adios........
Aug 27, 2012 at 6:24 p.m.
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I will not pay for a subscription myself, I can always listen to WCLO, and there are other alternatives as well. Though I feel a subscription makes sense. The Gazette is a business that has expenses that need to be covered or they wouldn't exist, people need to realize that. I don't think it will hurt the Gazette as people get it for free now so what will the Gazette really lose?
Aug 27, 2012 at 6:17 p.m.
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If it's affordable and I don't have to drown in unread paper copies I might consider it, but I never really read the Gazette until it was online anyway. When I do read the "real" paper I don't see any interest past the first section. I also pay around $54/mo for my Internet connection and don't currently subscribe to any other webpage. I'll take a "wait and see" attitude for now.
Aug 27, 2012 at 6:12 p.m.
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I appreciate the challenge the newspaper industry is facing, and I know you need to make changes. Can I think of a better place to get local news? No I can't, yet I will not pay for your website (and have not paid for the print edition for years.) My problem is that I do not feel your content is worth paying for. My husband and I routinely read a story from the Gazette and lament all of the questions that the reporters didn't ask, the relevant information that we feel is missing, and/or the poor copy editing that exists (or doesn't as the case may be.) So will I be less informed as a local citizen? Probably, but I refuse to pay for what I consider is an inferior product, simply because there is no better alternative.
Aug 27, 2012 at 6:07 p.m.
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I will not pay for it as you can find anything you want on the Internet for free, be it movies, books, songs or news. Good luck with your plans.
Aug 27, 2012 at 5:41 p.m.
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/shrug. I have yet to see a paywall that is effective.
Aug 27, 2012 at 5:40 p.m.
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This is a good move. I think it's important that everyone understands, as Scott said, how hard these journalists work (full disclosure, I worked here and know first hand the hours and dedication they put into this publication). As a reasonable person, you shouldn't expect a business to give away its product for free. That model fails every time.
If you decide to part ways with the Gazette, you're falling out of touch with the community. During my time there, it was difficult to identify anyone that was even a close second in local coverage. The pay model is welcomed by more and more publications every day, so at some point you either must deal with it or, assuming you value knowledge of your community, find alternative sources. Good luck on the latter.
Aug 27, 2012 at 5:29 p.m.
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Scott, I think there are two miscalculations commonly being made with news site paywalls. To what degree, I can't say with any certainty and I doubt any person can. The first is the degree to which the "industry" is moving to paywalls and the second is the the willingness of readers to pay for content -- particularly that which is ONLY available from the Gazette.
The degree to which the industry is adapting paywalls is critical because as long as content (such as the Associated Press content your site relies on) is free from other newspaper sites, an extremely small percentage of readers (surely well under 20%) will pay for that content.
I'm sure you're aware of the PEW study that found that over 80% of readers responded that they would not pay for news even if it were their preferred site for news. Additionally, with Associated Press content making up a sizable percentage of your online space, readers will move to free sources for that content, leaving the reader to make a value decision on whether or not your local content justifies the cost of the paywall. This may, or may not, require a more concerted effort (and associated expense) at improving the quality and percentage of your local news coverage. The potential added expense of doing that could offset gains in revenues from the paywall.
I wish you well with the choice of your implementation and the roll-out of it. Choosing the specific paywall model and pricing at the roll-out is probably as fraught with danger as the concept of paywalls in general. Readers won't take kindly to changing paywall models (soft, hard, combination) and pricing changes. I'm sure you'll do your homework and hopefully your content management system partner can share the experiences of other newspapers using the same content management system/paywall platform in similarly sized markets. Good luck.
Aug 27, 2012 at 4:59 p.m.
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Might be a good idea to let only paid subscribers have the privilege of posting comments.....
Aug 27, 2012 at 4:54 p.m.
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This is a smart move. I have wondered how long you were going to be able to give away your content for free. You'll lose some people but that's the way it works. Its time to start looking to the future and the web based format is it. Print based is on its way out everywhere from advertisers to readers. You have good content and I think charging for access puts value on the content you work hard to produce. Good for you and best of luck.
Aug 27, 2012 at 4:43 p.m.
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We're still working on our pricing model. It's safe to say people who buy the print edition will be rewarded to some degree with online access. We will have a redesigned website like this one that also offers easy access for mobile and tablet users. We plan to still have an E edition, but it might be a little different from the current model.
Scott Angus
Aug 27, 2012 at 4:35 p.m.
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Let me check my care meter. It is still at zero, it doesn't seem to be registering anything. I hope it is working properly.
Actually, it seems to me to that it would be hard on a newspaper to give away it's product for free. But I still don't seem to care, I will likely do without.
Aug 27, 2012 at 4:28 p.m.
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jd1965 - I agree.
This has been a great source of local news for me. I would have trouble finding time during the week to sit down and read a newspaper every day. It's more convenient to read a little here and there when I'm already online and as I have some free minutes. I may consider paying for it. We'll see what The Gazette comes up with.
Aug 27, 2012 at 4:28 p.m.
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I'm wondering if it will be more like your current e-edition, or close to what we are seeing now? It'll be nice to see Anna Marie Lux's stories online. Since the content will be linked to a paying subscriber - will you be leaving the comments open?
Aug 27, 2012 at 4:28 p.m.
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Scott, will people who pay for 7-day delivery of the print edition have to pay for online access? I often don't have time to read my paper in the morning, and even more often don't have time to sit down with my print edition until after the 10:00 news. I like to be able to read the "major" stories online while I am still at work.
Will I now need to pay for this convenience or will I still be able to access the e-edition for free as part of my print subscription?
Aug 27, 2012 at 4:15 p.m.
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This is welcome news. And I hope if nothing else it gets rid of most of the toxic, whiny commenters who have ruined this website over the past few years.
Aug 27, 2012 at 4:10 p.m.
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You need a new pic too. You look afraid or something.
Aug 27, 2012 at 4:07 p.m.
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"Will people howl? Will people look for other free sources of the same information? Will our web traffic initially decline? The answer is yes to all three, but so be it. "
If it wasn't free I wouldnt know about the 50/50 deals and the "half price deals". You
charge them a lot to be part of this program.
"If people think they can go elsewhere for the same local stories, photos and other information, they are wrong. We cover this region like no other media, and that exclusive local content that will be reserved for our paying customers"
locaL- LOL . I don't caare what Walworth county is up to. Will it actually be local now??
"We cover this region like no other media"
true to find find dogs who are fit to stand trial.....
"StoryMartial artist accused of fighting police, dog found competent for trialWednesday, August 22, 2012
I hope you will add a like/dislike button on comment section.
We should be able to delete our own comment if we decide it doesn't need to be there anymore.
I hope no fee if you get the paper on the weekend only.
Aug 27, 2012 at 4:04 p.m.
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Doesn't surprise me one bit when the owners feel that paying more than minimum wage is a crying shame. When they lose money on this venture we'll see who's the one crying...
Aug 27, 2012 at 4 p.m.
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Logic of your approach? Perhaps for your bottom line, but hardly for the community you claim to "serve". Once again, information for those who can afford it. No thanks, Gazette. I'll find free sources.
Aug 27, 2012 at 3:55 p.m.
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Best wishes. It will be interesting to see what you will charge. I will always subscribe to the printed edition so I will get my news.
Aug 27, 2012 at 3:51 p.m.
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Bye bye it was interesting.. but NOT paying
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