Reflecting on Burtness plans
My wife and I have shopped for new and used cars at Burtness Chevrolet in Orfordville. Through the years, we’ve bought both a new Chevy and a good used car from Burtness.
Sandwiched as it is between Brodhead with its Chevrolet and Buick dealership to the west and Janesville with dealerships for many makes and models to the east, Burtness has survived and thrived. It has done so without space for even a single car in an interior showroom the past decade.
Now these cramped quarters and General Motors’ desire to have its dealerships look similar are driving an expansion plan. While the village has yet to finalize details, it plans to buy a 15-acre parcel on Highway 11 just west of Highway 213 from Gary Fossum for $270,000. The village will sell it to Burtness for a nominal fee, about $1. The village, in turn, would take ownership of the current Burtness dealership at 303 E Beloit St. and use it for its village hall, police department and perhaps even the library.
The village would borrow $290,000 to buy the Fossum parcel and pay other related costs. The village would recoup that investment through higher property taxes on the new dealership after the land is added to the village’s tax incremental finance district.
Does this proposal make sense for both the dealership and the village? We’ll share our perspectives in our editorial Wednesday.
Greg Peck can be reached at (608) 755-8278 or gpeck@gazettextra.com. Or follow him on Twitter or Facebook

Nov 29, 2012 at 5:18 p.m.
Suggest removal
ace - well said. Now people remeber that extra fine service you speak of and now it could cost a bit more. Dont sell them out for a few hundred bucks and run off to Milw or Madison etc. Pay them for that service like they deserve. People want us to match the big city dealers who sells hundreds and hundreds of cars a month but cannot compete with the volume they can do to. tHen under cut the local guy 100-300-500. People say I want local and I want the local service but don't understand it will cost a little bit. Isnt your local guy worth a few hundred extra dollars for the service you will get after the sale?
I do not like how Chevy, Dodge etc make the dealer pay to make them all look alike. I can see having some requirements like not being a slum looking place. I know some reimburse over time IF you hit some quotas. But you have to hit quotas.
Nov 29, 2012 at 1:19 p.m.
Suggest removal
gazettefun, my apologies I didn't pick up on that, you obviously have a brain unlike may around here!
Nov 29, 2012 at 10:26 a.m.
Suggest removal
Eagle1, easy, my friend! I was being sarcastic. The less government and the less I hear the holier than thou name of Barack Obama, the happier I am!
Nov 29, 2012 at 9:51 a.m.
Suggest removal
Less property tax for the school system.
Everyone else will have to pay more to make up the difference.
The idea of a TID is to bring in new development that would not occur without the incentive.
When you take an existing business and move it into the TID, you lose tax base in the short term.
When you take the old property and sell it to the government, it disappears from the tax rolls.
That does not make this a bad thing, but people need to realize
that there is a down side to using tax incremental financing
to relocate existing businesses.
Nov 29, 2012 at 7:40 a.m.
Suggest removal
gazettefun thousands of businesses do that everyday without this type of government involvement. Keep them out, I don't support this it is no different than government involvement in any other part of society they don't need to be. You can't slam Obama for Solyndra but support tactics such as this, in principle they are no different.
Nov 28, 2012 at 11:48 p.m.
Suggest removal
The government has to be involved, because this is potential big business right here. I'm sure King Barry has already weighed in on this. Burtness just might become too successful with this move and that's just not acceptable in the new America. Heck, they might have to actually hire "employees". The lib's ain't likin' this at all!
Nov 28, 2012 at 1:13 p.m.
Suggest removal
JoyM great point, see the chain reaction that is caused when government gets involved in what should be a private transaction?
Nov 28, 2012 at 11:52 a.m.
Suggest removal
So what will become of the real estate currently used for the village hall, police department, and library? Do they have buyers for that? Otherwise that is the cost that hangs on.
Nov 28, 2012 at 10:46 a.m.
Suggest removal
I don't think it's the role of government to become involved like this.
Nov 28, 2012 at 10:25 a.m.
Suggest removal
keep government out of this transaction, its simple.
Nov 28, 2012 at 9:44 a.m.
Suggest removal
The Burtness expansion looks great and the new location is even better, but GM's requirements I feel, will put the little small town dealerships in a bind when it comes to putting together the great deals they've been known for. Burtness in their current location has built their success on having the best deals around, probably because of their low overhead. With the cost of the new building and having to meet the company's requirements to look alike, someone is going to have to help pay for that cost and unfortunetly, I feel, that cost is going to have to be passed along to the customer wether it's not recieving the full amount of their trade in or in the bottom line cost of the vehicle. I have to say, it won't be Burtness' fault for this, it's GM's. GM should be concentrating on building quality vehicles with a lower cost instead of penalizing their dealers to be cookie cutter. Cookie cutter dealers aren't going to increase sales because of the way they look. Dealers sell because of their reputation and prices. The silver lining in Burtness new building is the new location because a good location is key to any business.
Nov 28, 2012 at 9:39 a.m.
Suggest removal
Burtness is a fine dealership, and I mean no negativity with my comment toward them...but I would like to see what the appraised value of their current building is.....
If it is close the ~$300,000 or so that the village will be really spending, this is a good deal.
If it is not appraised that high, makes me wonder a bit....
However, overall, I think a positive move for both Burtness and Orfordville..
Nov 28, 2012 at 4:59 a.m.
Suggest removal
I think it would depend on the amount of time it will take the town to recoup it's investment and whether the investment would have detrimental effects on future city budgets. If the timeframe is reasonable and there are no negative city budget implications then it's a win/win situation.
Nov 27, 2012 at 3:22 p.m.
Suggest removal
Between myself and family, we have purchased the majority of our vehicles from Burtness. I think the reason they've been so successful despite nearby competitors is the service they offer. In my experience, it is second to none. There just aren't many dealerships (or any businesses really) out there that provide the kind of service they do anymore. It's a throw back to the way things used to be, and it's kept us coming back. I hope they are able to maintain that level of service and be successful at their new location. They're truly a gem.
Before you post a comment, consider this:
Note: GazetteXtra.com does not condone or review every comment. Read more in our User Policy AgreementPost Comment
Commenting requires registration.