13 social media truths that make jaws drop
I research, collect, compile and share social media statistics all the time. It’s one of the main reasons I run a blog, use Twitter and created PR Gal Trish Skram on Facebook. Social media is a place for sharing, so here is a list of high-level statistics you can share with your friends, co-workers and even your boss to make jaws drop. Feel free to post these on your social media sites, send in email and use in presentations. Enjoy!
• The average American consumer now spends as much time online as watching television – Forrester
• Four out of five businesses will implement social media strategies in 2011 – BusinessNewsDaily.com
• Facebook accounts for 8.93% of all website visits in the U.S. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise
• By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account – TIME
• 46% of Internet users worldwide interact with social media on a daily basis -TNS
• 25% of social media users are more likely to look into brand advertising on social media – Adology
• 38% of Small businesses would use social media more if they had more time or a convenient management solution – Vistaprint
• 46% of small business owners utilize social media – Vistaprint
• $4.26 billion will be spent on social media marketing globally in 2011 – eMarketer
• 71% of Twitter users expect to receive marketing messages via the platform – Exact Target
• 46% of Twitter users meet with friends/followers more in person – Social Mythbusting
• 66% of corporate community fans/followers note that the community has made them more loyal to the brand – Universal McCann
• 63% of corporate community fans/followers note that they will recommend brand to friends/family – Universal McCann
Note: This is a spin-off of posts by Jeff Esposito and Arik Hanson. Thanks for the inspiration guys!
Trish Skram is a communications professional who works at Mercy Health System in Janesville and writes about Janesville's professional community. Trish is a community blogger and is not a part of The Gazette staff. Her opinion is not necessarily that of the The Gazette staff or management.
Feb 18, 2011 at 12:07 a.m.
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winstonchill ~ that's about as good as I've ever heard it said. I agree wholeheartedly with you. We've gone from periodicals, to television to the internet. We're in the information age and with that comes the need for responsibility and accountability. Nobody knows what to believe anymore in this world of everchanging info. As you said, everything must start with trust. Trust is the building blocks of a healthy relationship and the mortar to hold that relationship together. You can't "skype" or chatroom your way to a healthy relationship that actually has trust and meaning.
Feb 17, 2011 at 7:17 p.m.
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Truth..... social media will NEVER replace up close and personal relationships. "Business" is a relationship with people. The foundation for any relationship is trust, first and foremost. It is impossible to establish trust through social media. It has to be done face to face, eye to eye. Social media has it's place, however, society has become dangerously disconnected with the advance of technology. Technology is only as good as we utilize it. We're humans, always have been, always will be. With technology comes GREAT responsibility! A smile, a handshake, a hug and a sincere compliment from one person to another cannot be done synthetically! World unite!
Feb 17, 2011 at 5:42 p.m.
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Monkey Business, Inc.
Feb 17, 2011 at 5:06 p.m.
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The tv vs online doesn't surprise me either. Some tv watching is done online!!
Feb 17, 2011 at 1:54 p.m.
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AE83 - really? No traditional mediums? What company? I'd be interested to learn more.
Feb 17, 2011 at 1:48 p.m.
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This is so true! My business is done solely on social media.
Feb 17, 2011 at 12:11 p.m.
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I still find it amazing the amount of businesses that do not check their email regularly. Email is now prefered over phone.
Feb 17, 2011 at 11:22 a.m.
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That doesn't surprise me as there is much worse crap on television now than the crap that was on before.
Of course, there are notable exceptions, but, in general, the net is more interesting and it is also appearing on more and more television screens, pushing aside traditional program viewing.
Feb 17, 2011 at 10:57 a.m.
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This one knocks me out!!
• The average American consumer now spends as much time online as watching television – Forrester
Feb 17, 2011 at 10:43 a.m.
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Jaw in place as well and I am a fifty something.
Of course I an tech savvy enough to be watch Hulu, YouTube etc. on my television so even the first does not surprise me.
Feb 17, 2011 at 10:26 a.m.
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They are all surprising. :) For me, I think the first bullet makes my jaw drop. The rise of the Internet is not necessarily decreasing television consumption - it's simply creating more opportunities for people to consume media, fast.
Feb 17, 2011 at 10:12 a.m.
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My jaw is still firmly attached, but thanks for the information.
May I ask which statistics surprised you?
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